Lukas Otompasis, MSc

You are spending money on marketing. You are getting leads. But your sales team keeps telling you the same thing: these leads are not buying. Your pipeline looks full on paper, but your revenue tells a different story. Your board wants answers, and your marketing reports are full of impressions, clicks, and MQLs that mean nothing to the bottom line. Here is the truth. If your average deal is worth £10K or more, your sales cycle runs longer than 60 days, and three or more people are involved in the buying decision, then traditional lead generation will never work for you. You do not need more leads. You need the right accounts, engaged at every level, moving through your pipeline with intent. That is exactly what I build. And I build it with AI at the core. I design and execute Account-Based Marketing systems, go-to-market strategies, and AI-powered outreach infrastructure that target the accounts most likely to become your highest-value customers. Here is what you get when you work with me. A target account list of the 50 to 200 companies that represent 80% of your revenue opportunity. Full buying committee mapping inside each account, identifying economic buyers, technical evaluators, and internal champions. A coordinated GTM strategy that activates every channel your buyers use: LinkedIn advertising, LinkedIn organic content, email sequences, paid search, and direct outreach. Personalised messaging frameworks tailored to each stakeholder's priorities, objections, and stage in the decision process. Where AI changes everything: I integrate AI into the demand generation engine itself. AI-driven intent scoring to surface accounts showing buying signals before your competitors spot them. AI-powered personalisation at scale, so every touchpoint feels one-to-one without the manual bottleneck. Automated research, enrichment, and sequencing that compresses weeks of prospecting into hours. I have deep expertise in LinkedIn as both a demand and outreach channel. From profile optimisation and content strategy to Sales Navigator workflows, sponsored campaigns, and connection-based prospecting sequences, I build LinkedIn into a revenue engine, not just a brand awareness tool. This is proven across energy technology, IT services, cybersecurity, SaaS, and professional services. Clients include Nyobolt, EDF Energy, and over 100 B2B companies across the UK and EU. More than 1,000 marketing and growth audits completed. Demand systems that reduce acquisition costs, shorten sales cycles, and increase win rates on strategic accounts.