Luis Low

• Involving in product planning and developing of annual marketing strategies including insight marketing, pricing, channel mix, branding, promotions, roadshows and etc. • Conduct comprehensive market research to identify customer need, customer experience and emerging technologies. • Enhance market activities and communication by identifying the right customer touch point with effective marketing strategies. • Analyze sales and market trends and strategic planning for products to deliver sustainable growth for premium products. • Conducting workshop, roadshow and launching for new product introduction. • Collaboration with cross functional teams such as communication, sales, trade marketing and ecommerce to develop and execute product strategies that aligned with the company direction. • Develop yearly business planning involving new merchandise planning, marketing roadmap, sales target, channel and price strategy. • Responsible to work closely with sales team to create channel strategy with effective promotion tools to drive sales and profitability. • Oversee and manage the purchase, sales, and inventory for the product. Close communication with logistic to ensure healthy inventory level for an efficient and effective SCM. • Manage product P&L, budgeting and allocation on marketing activities expenses of products. • Responsible to manage costing and pricing strategy for products based on market analysis and manage within product P&L. • Communicate closely with regional office and business units to further enhance product development and planning. • Experience in Air solution (Fan), Living appliances (Vacuum & Iron) and Major appliances (Refrigerator)

- Oversea product portfolio of Khind Holding Air Appliances (Ceiling Fan, General Fan, Air Circulator and etc.) - Conduct market research and analysis to identify market trends, customer needs and competitive landscape. - Involve in yearly business budget for new product planning, product portfolio play, sale target and price strategy. - Collaboration with cross functional teams including sourcing, marketing, procurement, sales, compliance and customer services to develop and execute product strategy that align with business objectives. - Design the Go to Market strategy for new product introduction and work closely with marketing communication team on the ideation and execution of marketing activities.

My main responsibility in this role is to develop new product, understand market conditions to align with company direction. As a product planning, I need to work closely with the whole factory to make sure the product launch smoothly. Make a clear new model development direction for related departments. Conduct product training to strengthen salespeople knowledge. Product analysis, competitive benchmark, road maps and many more. Involved in the beginning until launching of a product.

Involved in promotion planning, marketing events, live video streaming, manage website. Experience in assisting new outlet set up as well.