Luis Amaral

Vice President, Executive Producer AI, EMEA @ Edelman

About

I’ve spent over 15 years writing, directing, and editing stories that move people - for film, TV, and digital. Now, I use everything I’ve learned to create videos with AI. Not to replace creativity, but to set it on fire. My work lives where craft meets instinct, and where technology meets emotion. I believe great stories don’t care about the medium, as long as they reach someone, somewhere, and leave a mark. Some highlights along the way: • Helped Cartoon Network UK hit 1M views on TikTok for the first time with the Roblox Game On campaign • Boosted MTV Brazil’s social media engagement with extra content for Ex On The Beach Brazil (Seasons 1 and 2) • Was part of the team that took Kéfera Buchmann’s YouTube channel to the 10M followers milestone, writing comedy sketches • Grew Out There with Camilla's YouTube subscriber base by 2000%, leading to a Vogue Brazil acquisition • Drove a 220% audience increase for Discovery Turbo with the show Custom Club Brazil • Helped The Farm (Record TV) hit record-breaking ratings in Seasons 5, 6, and 9 — each finale reaching over 30M viewers • Developed the story of the feature film Sheep’s Clothing, awarded Best Screenplay at Rio Film Festival 2013 • Became a finalist at Festival Guiões 2022 with the original screenplay Immigrants

Country

Netherlands

City

Amsterdam

Industry

Marketing & Advertising

Skill

Advertising, Figma (Software), Design, Visual Direction, Branding, Generative AI, Artificial Intelligence (AI), Team Leadership, AI Filmmaking, Leadership, Presentations, Strategy, Motion Design, Entrepreneurship, Prompt Engineering, Large Language Models (LLM), Stable Diffusion, Midjourney, Runway, Veo3

Experience

Vice President, Executive Producer AI, EMEA

Edelman

2026-3 - Present · 7 mos

Amsterdam

Executive Producer shaping the role of GenAI within Edelman’s workflows in the EMEA region, enabling clients and creatives to push the boundaries of storytelling and production.

Founder and AI filmmaker

Tropicaliente Media

2025-5 - Present · 1 yr 5 mos

At Tropicaliente, I combine 15 years of filmmaking experience with cutting-edge AI technology to turn any idea into a real film or product — from dream to screen. Whether it's a movie, campaign, or tutorial, you bring the idea, I make it happen. What I offer: • Concept creation, story development, and scriptwriting – 100% human creativity • AI-generated visuals, video, and audio using tools like Midjourney, Stable Diffusion, Veo3, Runway, Seedance, Kling, ElevenLabs, Luma, Higgsfield, and more • Video editing with CapCut • Upscaling and finalization using Topaz Labs

Creative

Warner Bros. Discovery

2019-8 - 2024-12 · 5 yrs 5 mos

Amsterdam, North Holland, Netherlands

• Digital Creative Kids' Team – Created, produced, and edited digital campaigns for Warner Bros. Discovery kids' brands (Cartoon Network, Cartoonito, Boomerang, Adult Swim, Boing) for all the EMEA markets. Amsterdam, 2022-2024 • Digital Creative Discovery Networks – Created, produced, and edited campaigns for both on-air and digital campaigns for Discovery brands (Discovery, TLC, Animal Planet, HGTV, Investigation Discovery, Discovery+) at EMEA region, Amsterdam, 2019-2022

Copywriter

2017-3 - 2024-10 · 7 yrs 8 mos

• Twitter/X Content Producer – SmartFit Gym, Brazil, 2022-2024 • Copywriter – Vivo TV campaign, Brazil, 2021 • Content Writer – Nhac GNT Easter, YouTube show, Brazil, 2019 • Copywriter – University Center of Brasilia campaign, Brazil, 2019 • Copywriter – Sulamerica Car Insurance campaign, Brazil, 2018 • Content Writer – Por aí com Camilla (Out There with Camilla), YouTube channel, Brazil, 2017-2018 • Copywriter – College Porto Seguro campaign, Brazil, 2017 • Copywriter – Samsung, The Bridge campaign, Brazil, 2017

Scriptwriter

2009-2 - 2019-6 · 10 yrs 5 mos

• Scriptwriter – Documentary series "Fanatics Pro", Red Bull TV, 2018-2019 • Sketch Writer – YouTube channel "5inco Minutes" (Five Minutes)** by Kéfera Buchmann, Brazil, 2016 • Creator | Scriptwriter – TV show "MTV MOV3L" (MTV Mobile), Viacom, Brazil, 2014-2015 • Scriptwriting Consultant – Scriptwriting app Teksto, Brazil, 2014-2016 • Story Development – Feature film "Entre Nós" (Sheep's Clothing)*, O2 Films, Brazil, 2013 • Editing Scriptwriter – Documentary series "A Verdade De Cada Um" (Individual Truths) – Episode 'Food', NatGeo, Brazil, 2012 • Scriptwriter – Short film "A Jaula" (The Cage), O2 Films, Brazil, 2010 * 🏆 Awarded Best Screenplay at Rio Film Festival 2013 ** During this period, the channel became the most popular female-led YouTube channel in Brazil, surpassing 10M followers.

Content Producer | Manager

2012-3 - 2018-6 · 6 yrs 4 mos

• Content Producer | Editing Supervisor | Manager – Reality show "A Fazenda" (The Farm), Seasons 5, 6, and 9, Record TV, Brazil, 2012-2018 • Content Producer | Editing Supervisor | Manager – Reality show "Power Couple", Season 4, Record TV, Brazil, 2018 • Content Producer – Reality show "BBQ Brasil", Season 2, SBT, Brazil, 2017 • Content Producer – TV show "A Adotada" (The Adopted), Season 3, MTV (Viacom), Brazil, 2016 • Content Producer – Reality show "Fábrica de Casamentos" (Wedding Factory), Season 1, Discovery Home & Health / SBT, Brazil, 2016 • Content Producer – Reality show "The X Factor", Season 1, Band/Fremantle, Brazil, 2016 • Content Producer – TV show "Mundo Sem Mulheres" (The Week the Women Went), Globo/GNT, Brazil, 2013

Creator of Short Formats for MTV Ex On The Beach Brazil

VIACOM BRASIL

2016-8 - 2017-12 · 1 yr 5 mos

São Paulo Area, Brazil

• Created and directed the original digital formats of the reality show Ex On The Beach Brazil, seasons 1 and 2. • Wrote the shooting scripts • Wrote the editing scripts and supervised the editing • Directed live transmissions on Facebook * Those short formats reached record numbers of audience for both MTV Play App and MTV Facebook page.

Assistant Director

2013-7 - 2015-9 · 2 yrs 3 mos

• Assistant Director | 2nd Unit Director – TV series "Custom Club Brazil"*, Discovery Turbo, Brazil, 2015 • Assistant Director | 2nd Unit Director – TV show "Food Truck: A Batalha" (Battle of Food Trucks), GNT, Brazil, 2014 • Assistant Director | 2nd Unit Director | Researcher – TV series "Várzea FC" (Amateurs FC), History Channel, Brazil, 2013 * This series increased Discovery Turbo's audience rate in 220%.