Lucie Newcomb

Chief Executive Officer & Managing Partner @ The NewComm Global Group, Inc.

About

Thank you for reviewing my profile. I am a proven Global Business (Global Marketing, Global Leadership) leader. I am currently focused on securing a public or private Board seat in a B2B company with a global growth path or intention. I have been trained via programs from CHIEF, Women in the Boardroom and The Fourth Effect and am active in Silicon Valley Directors Exchange. I have served on professional and NPO Boards for 30 years. Based in Silicon Valley, I have a track record of setting effective strategic direction and building customer-centric, global markets development and communications teams for public and private companies/startups with an ROI focus. Emerging Markets development is a specialty, particularly in EMEA and ASEAN. An award-winning innovator, I have built and amplified the brands, programs and revenue streams of global leaders like Cisco, IBM and startups with P&L responsibility. Expert areas: * Global expansion strategies * Go-to-market plans * Pricing/subscription strategies & systems * Training programs: Leadership, Entrepreneurship, Business Development * Expert facilitator/moderator * Change/Transformation I am honored to mentor and train women entrepreneurs for organizations such as the U.S. Department of State and the European Bank of Reconstruction and Development. I offer Executive Education courses such as "When Being a Genius Isn't Enough: Leadership for Non-Technical Founders". Background: - 15 years of Advisory Board service, including Aerio Software and Impact Hub Zimbabwe. - 30 years of professional association and nonprofit Board roles, including the American Marketing Association St. Petersburg Business Book Drive. - 24 years as a Mentor for Women in Tech. Co-Founder of the GraceNet Mentoring Program. Mentor, coach and advocate for the U.S. State Dept's TechWomen and GIST programs; the European Bank of Reconstruction and Development. Recognized as a Women of Influence Honoree by the SVBJ and chosen as a delegate to the 2017 Global Entrepreneurship Summit in India. Selected by the U.S. State Department’s Speaker Program to design & lead training programs in Malaysia, Brunei, Tokyo, Seoul and Tunisia; experience with the U.S. Consulate, Cape Town and Bamako. Served as a lecturer and advisor for startup accelerators in Kyrgyzstan, Zimbabwe, Pakistan & Malaysia. I hold a Bachelor's from U.C. Berkeley and a Master's in Leadership from St. Mary's College of CA. An accredited facilitator in the Leadership Practices Inventory and the Hall-Tonna (Values) Inventory, I connect dots, people and ideas for best outcomes.

Country

United States

City

San Francisco Bay Area

Industry

Management Consulting

Skill

Strategic Programs, Business Development, Market Access, Intranet, Coaching, Return on Investment, Writing, Content Strategy, Technology Marketing, Gender Studies, Training Strategy, Sales Performance, International Education, Project Plans, Key Metrics, Team Culture, Cross-team Collaboration, B2B Marketing, Stakeholder Engagement, Driving Results

Experience

Chief Executive Officer & Managing Partner

The NewComm Global Group, Inc.

1998-12 - Present · 27 yrs 10 mos

Mountain View, CA

I currently lead NewComm Global, a recognized pioneer and champion of Global Marketing, Sales and Business Development. With our proprietary Global E4L(tm) (Explore. Evaluate. Establish. Embed. Lead.) methodology, based on more than 25 years of success in both Emerging and Primary Markets, we take organizations to new levels via strategic global expansion for markets leadership worldwide with Southeast Asia and EMEA regions as our specialties. We serve as advisors to B2B Tech & Services companies, governments, non-profits and others, building brands, teams, functions and revenues often from scratch. In addition to innovating our client-centric company continually, I occasionally work as an interim executive (interim GM, Fractional CMO) and trainer also. I have had the great privilege of partnering and delivering programs with U.S. Embassies in South Africa, Malaysia, Brunei and Tunisia. Much of our current work has been with B2B SaaS startups (mostly stealth) on a GTM basis; including SaaS, PaaS, IoT, IaaS, Software solutions, positioning them for acquisition. We have also worked extensively with multinational organizations including Cisco, IBM, Johnson & Johnson and the U.S. and South African governments in building and embedding brands and revenue streams, driven by expert strategy, segmentation, positioning and messaging, for market leadership worldwide. She is the host of “Just a Global Minute”, a semi-weekly brief videocast produced by @RedBoxMe

Chief Executive Officer

The NewComm Global Group, Inc.

1998-11 - Present · 27 yrs 11 mos

Silicon Valley, USA/Global

Managing Director - South Africa

The NewComm Global Group, Inc.

1994-1 - 1998-11 · 4 yrs 11 mos

Management Consulting, specializing in Sales and Marketing Training and international markets analysis and development. Clients included the U.S. Consulate, IBM, Johnson & Johnson and Nedcor Financial Services. Shifted HQ to the U.S. in 1999.

Vice President Global Marketing

Industex

1994-2 - Present · 32 yrs 8 mos

Recruited to lead global marketing and sales for a $50m Consumer Goods leader. Included market segmentation, PR, pricing, extensive sponsorship programs and advertising for key lines. Responsible for P&L; generated Sales to capacity+ with SCM and large retailers. Directed team of 45+ globally.

Country Director

Johnson & Johnson

1998-6 - Present · 28 yrs 4 mos

Southern Africa

As interim country director, I led Consumer market entry strategy, design, launch and localization of a leading OEM Consumer handheld device. Focus on sponsorships, product marketing, research, partner and channel development, PR, advertising. Launched in 9 months through national trade shows.

Division Director

Frost & Sullivan

1993-1 - Present · 33 yrs 9 mos

Built a worldwide channel from scratch, focusing on Services Markets. Tier 1 included Top Management Consulting firms and Wall Street banks (Retail and Investment.). P&L responsibility: doubled sales in 6 months. Designed product variations. 1st to succeed in this role after multiple predecessors.

Vice President Marketing

Quote.com

Designed, implemented marketing plans, campaigns and programs for this Fintech Investor portal (subscription) and SaaS service provider. Initiated branding, advertising, research, collaterals, channel support, Consumer campaigns, website re-launch, events/trade shows for both IPO and acquisition. Managed $2 million budget.

Go-to-market Global Marketing Advisor

Stealth Seed B2B SaaS Startups

2017 - Present · 9 yrs

Designed and implemented brand architecture for both corporate and product brands; positioning and messaging. Designed website overhaul. Investor introductions, communications. Senior strategist and advisor from MVP through beta and acquisition.

U.S. Speaker Program Trainer/Curriculum Developer

U.S. Department of State

2014-4 - 2024-12 · 10 yrs 9 mos

Global

Design and provide training programs and facilitated discussions for U.S. Embassies around the world as a member of a cadre of experts. Engagements under these auspices have included: the U.S. Embassy Kuala Lumpur; the U.S. Embassy Bandar Seri Begawan (Brunei); the U.S. Embassy Tunis; the U.S. Embassy Tokyo; the U.S. Embassy Seoul (POWER). Also worked extensively with the U.S. Consulate Cape Town.