Lucia Sajon

I lead end-to-end design for AI-powered tools that help brands create scalable, high-converting content, from avatar videos to product photography. As a creative strategist, I develop full AI-generated ad campaigns, combining performance marketing insights with cutting-edge generative tools to optimize for engagement and conversion across social platforms. Key Projects: • AI Avatar Videos & AI Clones (2025) I develop hyperrealistic synthetic AI avatars with advanced lip sync. These expressive avatars are used in high-performing UGC video ads, offering brands a fast, scalable alternative to traditional shoots. I create ad concepts and develop full video campaigns using these AI avatars, optimizing for engagement and conversion across social platforms. I also designed and developed the AI Avatars website in Webflow, building a smooth experience that highlights each avatar's realism. Additionally, I created the launch video featured on Product Hunt and our homepage, helping communicate the product's value and generate buzz at launch. • AI Santa (2024) I helped develop the AI Santa avatar featured on CreatorKit.com/Santa. I led the avatar generation to bring a festive, expressive character to life using generative tools, making it easy for users to create personalized holiday messages in seconds. • AI Product Photos (2023–2024) I created the main library of prompts used to generate product photos with AI. Trained image models for consistent styles and defined color and lighting rules to ensure polished results. I work with brands to strategize and produce AI-generated product photography for ad campaigns, aligning each asset with their brand identity and marketing goals. I designed 300 ready-to-use templates covering supplements, beauty, beverages, and jewelry, so sellers can create professional photos in under 60 seconds. I also designed and developed the directory in Webflow for easy browsing.

I provided design support for internal teams and clients in the US and Europe, creating visual assets for business proposals, presentations, reports, and digital events. Working closely with cross-functional teams, I helped maintain brand consistency across materials while adapting to regional needs. This role strengthened my ability to work in a fast-paced, global environment and deliver high-quality design solutions under tight deadlines.

I was responsible for creating a wide range of visual materials aligned with the company’s brand identity. My work included editorial design for flyers, newsletters, presentations, and internal magazines, as well as designing promotional assets such as banners, ads, and merchandising. I also managed and designed content for PwC’s social media channels, collaborating closely with the communications team to maintain a cohesive digital presence. Additionally, I contributed to spatial design projects, helping shape branded environments for events and offices.

I supported the design team in producing a variety of branded materials for both internal and external use. My responsibilities included creating layouts for flyers, newsletters, presentations, and magazines, as well as designing visual assets for social media. I collaborated on advertising materials such as banners and promotional items, and contributed to the visual setup for events. This role gave me hands-on experience working within a corporate brand system and collaborating with cross-functional teams like Communications and Marketing.

El Programa de Jóvenes líderes tiene como objetivo; brindar a los participantes una introducción a temas de gestión y, plantear los desafíos de su desarrollo profesional y su rol dentro de la firma, así como también, trabajar con herramientas técnicas y metodológicas concretas que le permitan aportar valor.

HTML5, CSS3, SASS, Git, Frameworks

Google Analytics, Google Ads, Facebooks Ads, LinkedIn Ads