Luccas Pace 🏳️‍🌈

Senior Brand Manager - Beats @ Ambev

About

Cis Man. White. Gay. Son of Portuguese. Half Engineer. Prounist. Marketer at heart (and now graduation). Musical theater actor. Chairman of the Graduation Committee [13 members]. Former Banker. Godfather of Gabriel and Uncle of Giovana.

Country

Brazil

City

São Paulo

Industry

Consumer Goods

Skill

Marketing, Microsoft Excel, Análise de dados, Gestão de riscos, Risk Management, Scrum, Marketing digital, Capacidade analítica, Estratégia, Budget, Microsoft PowerPoint, Microsoft Office, Adobe Photoshop, Adobe Illustrator, Design thinking, Design de apresentação

Experience

Senior Brand Manager - Beats

Ambev

2024-9 - Present · 2 yrs 1 mo

Senior Marketing Coordinator - OMO

Unilever

2023-10 - 2024-9 · 1 yr

Liderança da estratégia e posicionamento da marca OMO no Brasil, com foco no mercado de Sabão em pó. Prêmios Conquistados: > The Drum Awards – Media Innovation (GOLD) - 2024 > Effie Latam 2024 - Media Content partnership (BRONZE) - 2024 > MMA Smarties - Lançamento de Produto (BRONZE) - 2024 > ABRE - Innovative Design (GOLD) - 2024; ABRE - Market Packaging (GOLD) - 2024 > Grandes Cases de Embalagem – Innovative Packaging (GOLD) - 2024; Folha Top of Mind - Top do Top (GOLD) - 2023 e 2024 > Ranking Love Brands ECGLOBAL - 1º em Produtos para Lavar Roupas OMO - 2024. Premiação Interna: > Future Leadership (individual) - Projeto OMO Branco Absoluto - 2024 > Performance Edge (Time) - Projeto OMO Branco Absoluto - 2024

Marketing Coordinator - OMO

Unilever

2022-12 - 2023-9 · 10 mos

Marketing Coordinator

Unilever

2022-7 - 2022-11 · 5 mos

Home Care | Marcas: Surf & ALA

Marketing Analyst

Unilever

2021-5 - 2022-6 · 1 yr 2 mos

Home Care | Brands: Surf & ALA Tier 3 positioning strategy for category; Communication and media strategy; Brand engagement; Influencers Strategy; Social Always On; PR plan; Innovation Roadmap (Brand Building & Profitability); Leading Innovation and End-to-End 5S Projects; Go To Market; Scorecard (Internal data, Nielsen and Kantar); Budget Control; E-commerce and PSO.

Marketing Intern

Unilever

2020-1 - 2021-4 · 1 yr 4 mos

Budget Control; Search Plan; Ecommerce & Perfect Store Online; Web site; Social Always On – Media and Content; Real Time Marketing; Special Action - eSports; Scorecard (Internal data, Nielsen and Kantar); Endomarketing; Regional Innovation Strategy [North/Northeast]; Brand Engagement and Influencer Strategy. Awards: Bronze | Category: Best esports gaming campaign - UPLAY Gaming Awards

Marketing Intern

Bayer

2018-12 - 2020-1 · 1 yr 2 mos

São Paulo e Região, Brasil

Division: Consumer Health | Brand: Redoxon & Redoxitos Launch of innovation (Redoxon Triple Action); Budget Control; 360º Communication Plan; Media Strategy; Implementation of a new digital strategy (Partnership with META); Endomarketing; Search Plan; Ecommerce and PSO; Scorecard (Internal Data and Closeup); Approval of internal and external materials with stakeholders; S&OP Marketing Lead; Sell In & Sell Out projections. Awards: TOP 5 Campaign | Category: Modernized Marketing

Marketing Intern

MBRF

2018-6 - 2018-11 · 6 mos

Divisão: Food Service Rota Estratégia de Portfólio diferenciada por canal; Scorecard; Apresentação de resultado das principais carteiras (Hotel, Restaurante & Bar); S&OP Marketing Lead.