John Varghese

Sr. Technical SEO Manager @ Seer Interactive

About

SEO and E-commerce marketing manager with over 20 years of experience. Energetic, critical thinker with the ability to creatively achieve goals and solve problems. Proven success in developing and managing e-commerce systems, SEO, increasing revenue, lead generation, communicating with management, developers, customers, and developing marketing initiatives that acquire and retain customers for long-term growth and success. Specialties: SEO, Technical SEO, Competitive Analysis, web analytics, e-commerce management

Country

United States

City

Houston

Industry

Internet

Skill

SEO, Web Analytics, E-commerce SEO, Digital Marketing, Online Marketing, Email Marketing, SEM, E-commerce, PPC, Social Media Marketing, SMO, SEO copywriting, Marketing, Affiliate Marketing, Web Marketing, Search Engine Optimization (SEO), Social Networking, Mobile Marketing, Conversion Optimization, Analytics

Experience

Sr. Technical SEO Manager

Seer Interactive

2020-11 - Present · 5 yrs 11 mos

Director of SEO

TopSpot

2015-9 - 2020-6 · 4 yrs 10 mos

Houston, Texas, United States

Led, developed, and trained the SEO team from 3 to 28 people, assisted in growing the company into the largest digital marketing agency in Houston. Delivering results on clients' business goals for nearly 500 clients, primarily focused on B2B, industrial, and manufacturing clients. Developed technical best practices to improve site launches and site speed.

Sr. SEO Specialist

TopSpot

2009-3 - 2015-9 · 6 yrs 7 mos

Houston, Texas Area

• Created and developed long term strategies that drove conversions, traffic, and rankings for 25+ accounts monthly. • Improved conversions, traffic, and rankings for relevant keywords for each client. • Created training guidelines and collaborated on a training manual for all new SEO team members, which helped employees with no experience quickly learn basic to advanced SEO skills. • Created and refined audit template to assist the remote sales team with presentations for prospects, which improved the average close rate to over 30%.

eCommerce Manager

Electronic Express

2008-8 - 2008-11 · 4 mos

Implemented SEO strategies, affiliate marketing programs, extended reach with comparison shopping engines, negotiated and implemented 3rd party site search solutions. Standardized email marketing guidelines to improve delivery, opens and click throughs. Increased traffic by 30% and conversion rate by 25% in 60 days.

eCommerce Manager

Naxos Of America

2007-2 - 2008-7 · 1 yr 6 mos

Franklin, TN

Launched the first direct to consumer e-commerce site for the world’s leading classical music label. Point of contact with internationally-based development team to implement new features, design and technology. Lead marketing efforts of the site through email marketing, SEO, SEM and site merchandising. Management of complex metadata for 10,000 active skus.