liza etu

senior shopper marketing manager

About

MBA graduate and experienced marketing communications manager in healthcare and consumer goods industry Specialties: Communications strategy & execution, above the line/below the line advertising, PR and events

Country

united states

City

san francisco

Industry

marketing and advertising

Skill

integrated marketing, marketing communications, marketing strategy, marketing management, consumer products, brand management, advertising, public relations, media relations, market planning, marketing research, multi channel marketing

Experience

commercial account manager

shell

2001-9 - 2003-6 · 1 yr 10 mos

Managed 25 SHELL corporate accounts from various industries such as agriculture, cement, energy, mining, manufacturing and shipping. Resulted to delivery of annual sales targets and customer satisfaction.

corporate wellness manager

nestlé

2005-10 - 2007-12 · 2 yrs 3 mos

Led all wellness programs to transform Nestle from a food company into a Nutrition, Health and Wellness (NHW) Company. Delivered 22% sales growth for the company and established Nestle as the NHW company at 96% top of mind awareness.

channel category sales development manager

nestlé

2003-9 - 2005-10 · 2 yrs 2 mos

Created trade and point of purchase strategies, programs and directions to grow the beverages category (18% of Nestle sales) which includes brands such as MILO, NESTEA and NESVITA.

marketing communications manager

johnson & johnson

2009-5 - 2011-4 · 2 yrs

Responsible for providing marketing communications support to product managers, developing medical education and disease awareness programs, managing and developing integrated communications campaigns, media relations programs and PR strategies to promote the products and brands within the Johnson & Johnson Medical business