Olivia Kirk

- Managed social media strategy for Instagram (88k followers) and Facebook (239k followers), creating engaging content and overseeing targeted ad campaigns. - Developed and implemented influencer marketing initiatives to enhance brand visibility and reach new audiences. - Optimized SMS marketing campaigns through A/B testing, refining messaging and targeting strategies. - Created and distributed targeted email campaigns to ambassadors and influencers, fostering brand loyalty and expanding marketing outreach. - Managed website redesign and content strategy to enhance user experience, driving 312,198 online store sessions in 5 months and increasing average time on page by 25% - Directed product photoshoots and content creation, supporting weekly website updates and maintaining brand consistency across platforms.

- Managed social media accounts and ad campaigns on Facebook and Instagram, increasing followers by 30% and sales by 25%. Boosted customer engagement by 40%.

- Developed initial branding, including website design, logo creation, and overall brand image for a new business concept. - The branding work contributed to a strong launch, attracting 1,200 unique website visitors in the first week.

- Managed social media presence using Hootsuite and implemented email marketing strategies via Constant Contact to increase audience engagement. - Co-planned and executed a major fundraising event that generated $73,000. - Improved website UX and presented marketing performance reports to board members, driving data-informed strategies.

- Pitched and developed an online sales platform to expand the customer market, increasing overall sales by 20% and improving customer lifetime value. - Collaborated with the design team to create a user-friendly and visually appealing company website, which generated a 15% expansion of the customer network.