Lisa Maynard

Driving global marketing efforts at Awin, focusing on brand positioning, strategic campaigns, and fostering strong industry relationships to fuel growth. I lead a dynamic marketing team, collaborating across departments to implement strategies that deliver measurable results within the affiliate and partner marketing ecosystem.

Responsible for planning, developing and implementing marketing strategies, marketing communications, and public relations activities, both external and internal for Awin including tailored, local strategies for the 15 territories within the group.

Responsible for all PR & Marketing across the UK & US including advertising, social media, web design, corporate communications and events.

My primary role is to coordinate and manage all external public relations for Affiliate Window throughout the UK & US markets, by strengthening relationships with key industry titles to ensure the network is viewed as an approachable, intelligent and honest media partner. This includes the creation and distribution of press releases, editorial articles, and case studies, as well as managing press relations and social media activity.

Offering support and assistance to a number of clients including high profile brands as well as specialist sites, my primary tasks included advising on best practices and offering strong recommendations for optimising affiliate programmes. I worked to implement strategies for improving accounts and devised innovative and new account management ideas to help grow affiliate revenues.

Gained valuable experience as a Digital Consultant, working within the fast-paced world of online recruitment by sourcing and placing highly skilled digital talent.