lisa enns

head consultant - technology and telecommunications

About

A highly experienced Marketing professional with in-depth knowledge of marketing to the technology sectors (IT/software/SaaS). Direct experience in successfully managing teams that are geographically diverse. Interested in organisations that have aggressive growth/revenue targets, and see effective marketing as a cornerstone to achieving those goals.

Country

united kingdom

City

berks

Industry

computer software

Skill

strategy, product management, demand generation, start ups, integrated marketing, business development, marketing strategy, marketing, cross functional team leadership, lead generation, public relations, leadership, multi channel marketing, crm, saas, marketing automation, team management, account management, management, event management, analyst relations, marketing communications, b2b, go to market strategy, recruiting, salesforce.com, strategic partnerships, enterprise software, b2b marketing, sales enablement, solution selling, competitive analysis, channel partners, business alliances, analytics, new business development, campaign management, board level, product marketing, emea, marketing management, direct marketing, sales management, market planning, strategic planning, consulting, business strategy, digital marketing, online marketing

Experience

vice president corporate marketing

i2 technologies

2009-6 - 2011-10 · 2 yrs 5 mos

emea marketing director - information management group

princeton softech

2006-7 - 2009-6 · 3 yrs

Leading a team of Marketing professionals, developed Marketing programmes and strategies to drive increased revenues and market share across EMEA. Working closely with senior Sales management to ensure alignment of resources delivered or exceeded, business development and revenue targets.

director of marketing emea

sage

2003-11 - 2006-7 · 2 yrs 9 mos

* Responsible for driving incremental revenue and contract renewals with particular focus on SMB and channel marketing * Seamlessly integrating product, field and channel marketing organisations to in order to identify and optimise new revenue opportunities Key Achievements: * Increased online enquires by over 86% during the first six months a new online business marketing strategy, subsequently rolled out worldwide * Successfully launched a new tiered channel marketing programme resulting in revenue increases of circa 15% from the channel * Enhanced revenue against cost with the introduction of cross sell/up sell campaigns into SMB accounting divisions for ACT product, and into mid * market and enterprise accounting and ERP divisions for the SalesLogix product * Created and implemented an effective segmentation strategy for Inside Sales which led to delivery at or above revenue targets using a “solution selling” model

emea marketing director

frs

2001-5 - 2003-11 · 2 yrs 7 mos

* Provide leadership and guidance of EMEA based marketing, product management, and lead generation teams * Establish global technology partner recruitment programmes for EMEA in consultation with US and APAC regions * Work closely with US based teams to ensure EMEA representation developing global messages * Public relations and Analyst relation