Lisa Folts
Executive Director Marketing @ Specialty Advertising Association of Greater New York (SAAGNY)
About
With almost 30 years in enterprise-level, consultative sales (yes, since the fax-machine era and camera-ready slicks arrived via FedEx), I’ve been obsessed with helping brands come to life through creative, authentic, and value-driven marketing solutions. To me, branded merch isn’t just product. It’s an experience. A moment. A tangible expression of a brand’s heart and soul. Merch IS Marketing! I partner with enterprise teams in a strategic way to curate merchandise with purpose, connecting brand story, values, and business goals in ways that feel meaningful, memorable, and human.
United States
Easton
Marketing & Advertising
Key Performance Indicators, Revenue Generation, Key Account Development, Development Strategy, Experiential Events, Experiential Marketing, Presentations, Procurement Relationship Management, Social Responsibility, Strategic Communications, Executive Appointments, Sales Strategy, Account Executives, Stakeholder Management, Complex Sales, Salesforce.com, Large Enterprise, Enterprise Accounts, Leadership, Major Accounts
Experience
Executive Director Marketing
Specialty Advertising Association of Greater New York (SAAGNY)
New York, New York, United States
Vice President of Sales
PromoShop Inc.
New Jersey, United States
Director of Business Development
Spark Branded Solutions
Lehigh Valley, PA
Enterprise Business Manager
ePromos Promotional Products
New Jersey, United States
Field Sales Manager - PCNA
PCNA
Field Sales Manager
Trimark - Promotional Apparel
NY, NJ, PA
Field Sales Manager for New Jersey, Metro New York, Eastern PA
Senior Account Manager
Koozie Group - Legacy Page
Regional Account Manager for Bic Graphic. Manage accounts in the Northern New Jersey, Metro New York and Connecticut territories. 2010 BIC Graphic Account Manager of the Year
Account Manager
Norwood BIC Graphic North America
New Jersey, Metro New York
Regional Account Manager for Norwood Bic Graphic. Manage accounts in the New Jersey, Metro New York area.
Account Manager
Norwood Promotional Products
Regional Account Manager for Norwood Promotional Promotional Products. Manage accounts in the Northern New Jersey, Metro New York and Northeastern PA territories.
Regional Sales Representative
Vantage Apparel
Started as a customer service representative in 1997 with Vantage Apparel. From there grew into an inside National Accounts Manager where my role was to grow the branch offices of various national accounts. Then given the opportunity to move to outside sales where I started a very successful career. Continued with Vantage for five years learning more and more about the promotional products industry.
Lisa Folts's Contact Information
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