Linh Le Ngoc My

Driving brand growth and market expansion in Vietnam through integrated marketing strategies spanning events, PR, media activation, digital campaigns, and influencer partnerships: • Managed 20+ B2B events annually, including owned events, co-joined exhibitions, webinars, and seminars, driving 150% MQL and 100% SQL growth aligned with business and sales objectives. • Organized two annual press conferences and one flagship event - Solution Day, attracting 600+ attendees. • Built and maintained relationships with business media and tech/lifestyle influencers, amplifying regional brand impact and boosting brand visibility in Vietnam by 150% YoY. • Produced and published press releases, byline articles, interviews, and thought leadership content, securing 260+ media coverages with a 60% organic pickup rate. • Coordinated with 15 tech reviewers to produce 55+ product review videos across platforms, expanding B2C product visibility and reach. • Developed and published customer case studies with Fortune 500 and top local enterprises, driving brand credibility. • Optimized marketing budgets and resources through cross-market coordination to ensure efficient execution and replication of best practices across regions. • Leveraged data-driven insights from campaign performance and event metrics to refine strategies and maximize ROI.

I am a lifetime member of Beta Gamma Sigma (BGS). BGS is the international business honor society that recognizes the most outstanding students from the top 5% of business school programs around the world. Membership in BGS is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

Driving brand awareness and customer acquisition through integrated marketing campaigns spanning content production, media partnerships, events, and promotions: • Managed brand guidelines and marketing collateral development, ensuring consistent brand representation across all channels. • Led seasonal OOH campaign for Summer Camp 2019, deploying elevator advertising in 108 buildings and car ads with 100 Uber taxis to drive enrollment and brand awareness. • Delivered integrated marketing campaigns, including producing a 3-minute TVC music video, achieving 1M+ views on Facebook. • Coordinated YOLA SEND-OFF 2019, a flagship student recognition event attracting thousands of attendees. • Developed monthly promotion plans aligned with annual enrollment targets and managed branding team budget allocation. • Analyzed weekly sales performance data to optimize marketing effectiveness and inform strategic decisions.

Senior Marketing Coordinator on the MarCom team, responsible for branding, internal communications, event operations, and marketing initiatives for the insurance agency channel: • Maintained brand consistency across all agent touchpoints, including internal website, marketing collateral, and merchandise. • Developed and delivered internal communications for sales agents, including Chief Distribution Officer messages, motivation letters, certificates, weekly e-newsletters, and announcements, distributing through website, eNews, and SMS channels. • Hosted major annual events such as Awards Night, quarterly kick-off meetings, and conferences for sales agents. • Organized domestic and international incentive programs for top sales agents, including reward travel and the MDRT conference. • Collaborated with the Planning Department to develop weekly incentive programs designed to boost sales agent performance. • Designed all marketing and event materials, including banners, backdrops, standees, and promotional videos. • Led development and launch of SHINE, an annual award-winning magazine recognizing top-performing agents. • Collaborated with the development team to build Sun Mart (gift purchasing website) and Sun Advisor (mobile app for agents).

• Managed social media presence across Facebook, Google+, YouTube, and Zalo; executed Facebook advertising campaigns tracked via Google Analytics. • Wrote homepage content and tourism articles, and designed advertising banners and video clips for digital marketing.

• Researched entertainment trends and wrote 20 news articles weekly covering movies, game shows, and lifestyle topics. • Created daily social media posts for ChannelB Facebook fan page and coordinated music events for YanTV. • Developed interview content and conducted interviews with singers and actors.

• Created e-newsletters and online marketing content for study abroad programs. • Posted promotional content on forums and Facebook and designed basic digital advertising materials. • Supported logistics for education fairs and provided initial study abroad consultation to prospective students.

• Taiwan Ministry of Education Scholarship Recipient • Thesis research topic: How universities contribute to SDGs

• Graduated with the Highest GPA in the Department of Business Administration • University Scholarship Recipient