Lindsay (Woods) Reddy Matta

• Identified a market white space and created the brand Stella Parker, growing it from the ground up. • Oversee seasonal conceptualization and development of all brands, ensuring alignment with strategic goals and market trends, while reporting to the CFO. • Effectively manage and inspire a team of designers to establish the stylistic direction. • Partner with sales to ensure products are appropriately priced, with accurate MSRPs, effective merchandising, and analysis of sales reports. • Work closely with licensees, clients, and buyers to present brand- appropriate products, building strong relationships through travel to corporate offices in Florida, Boston, and Los Angeles. • Lead all fittings for each collection from development through the TOP sample, collaborating with the head technical designer to ensure quality. • Maintain continuous follow-up on deliverables with overseas vendors, traveling abroad as needed.

• Design and fit the entire collection from initial concept to line development, while reporting to the Design Director. • Design multiple lines and manage initiatives simultaneously to secure new business and growth opportunities for sales. • Collaborate with cross-functional teams, multiple overseas offices, and merchants to ensure the best product development. • Manage the team’s workload, providing mentorship and fostering growth for assistant designers within the team.

• Successfully launched *Metaphor* in collaboration with the Senior Designer. • Designed 12 seasonal deliveries annually, overseeing the entire process from concept and development to fit and execution. • Worked closely with the Technical Design team, CAD artist, and Fabric Team to ensure optimal product quality and outcome. • Created illustration sketches and PLM packages for each season’s line. • Managed communication with Production and multiple international buying offices to ensure seamless operations. • Analyzed weekly sales reports to identify bestselling styles and select them for anniversary collections. • Traveled to Hong Kong and South Korea for development trips, ensuring the product met quality and market standards.

Associate Designer (Freelance) · Performed hand sketching, illustrations and trend research to contribute to design aesthetic · Communicated with overseas factories and domestic factories to ensure salesman samples were up to brand standards · Designed detail sheets, tech packs, and worked with print CAD artist · Worked with in-house cutters, pattern makers and sewers · Designed seasons accessories

• Aided in the development of 12 seasonal deliveries by hand-sketching original designs and embellishments. • Managed technical development by creating detailed tech packs, strike-offs, lab dips, and fabric submissions. • Collaborated directly with domestic pattern makers and sample rooms to develop styles from initial sketches to showroom samples. • Created seasonal line sheets, spec sheets, detailed flats, and hand sketches to support the design process. • Partnered with the production team to ensure the highest quality TOP samples. • Traveled to India to work directly with factories, overseeing sampling and hand beading for precision and quality.

• Researched seasonal inspiration, created illustration sketches, and developed initial drapes and toiles. • Collaborated with in-house cutters, pattern makers, textile designers, and sewers to bring designs to life. • Performed handwork tasks including sewing mock-ups, applying horsehair, garment hems, and beading.

· Assistant to head Patternmaker Draping, Flat Pattern and hand sewing · Assisting the Design team from research development,designing feather and beading layouts as well as going to factories to oversea showroom samples.