lindsay jolivet

* Direct digital marketing and communications for Women’s College Research Institute * Use storytelling to promote the research institute through videos, social media and digital content * Provide communications counsel to the vice-president of research; write speaking notes * Project manage the annual research report, managing vendors and participating in creative meetings and design reviews * Engage stakeholders and improve processes to ensure project timelines are met

* Met daily deadlines for fun, clever Yahoo! Daily Buzz blog posts that reached up to 120,000 viewers each * Pitched and produced features including a national series on the decline of small towns in Canada * Pitched regular interviews with interesting Canadians about stories including the selection of a new pope and the risk of gambling to public health

* Pitched and wrote a feature story about the At Home / Chez Soi study, a Canadian study to offer subsidized housing to the homeless * Worked closely with experts to revise their commentaries on issues ranging from foster care to the social determinants of health * Produced a podcast about home care palliative care in Canada, broadcast on the organization's YouTube channel * Designed and produced an ebook of commentaries using HTML and CSS

* Pitched breaking news stories and features including the arrival of the invasive emerald ash borer beetle in Montreal * Used creativity and perseverance to investigate murders, municipal decisions and development, often reporting in French

Interviewed store owners throughout the city's shopping district and wrote creative summaries of their offerings for Ottawa Magazine's annual shopping guide

* Reporting on hard news, sports, lifestyle, entertainment * Supplementing writing with photos and video

* Refocused the lifestyle section's content on current issues and trends * Refreshed the section's design to meet its creative approach to storytelling * Recruited new volunteers with diverse experience and interests to improve the section's voice with multiple perspectives

* Write stories aimed at business leaders on issues such as food waste and factory audits * Research industry practices in business sustainability to tailor online content

Lead editorial posts on health and pet issues and help the team promote science online

* Writing, research, editing, transcription and freelance story production for organizations and media outlets. Stories included a radio piece on home care palliative care broadcast on CBC Ottawa Morning and an interview published at theglobeandmail.com following the collapse of the Elliot Lake mall in 2012. Clients: * Girls Action Foundation * QUOI Media * Garnet's Journey * The Globe and Mail * CBC Ottawa Morning * The Sudbury Star * Blog T.O * The Sioux Lookout Anti-Racism Committee * Huffington Post Canada * Literary Review of Canada

* Responsible for community management and social media marketing across Facebook, Twitter and LinkedIn * Implemented an outreach strategy that increased the number of media hits from 2015 to 2016 by 70%, increased social media followers by 30% and drove 200 new newsletter subscriptions * Led a marketing campaign to promote a program for early career scientists, overseeing the development of marketing creative by an external agency and placing digital advertisements and print advertising * Directly supervised a communications intern, delegating effectively and acting as a role model * Defined copywriting guidelines to reflect the organization's brand standards, voice and tone, and coordinated translation

A two-week residency program through the Banff Centre on science communications in print, audio, video and the web.