Lily siow

Attend industry functions, such as association events and conferences, seminar that can fit into business opportunity.  Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.  Identify opportunities business that will lead to an increase in sales or company corporate image  Prospect for potential new clients and turn this into business.  Meet potential clients by growing, maintaining, and leveraging the network.  Identify potential clients, and the decision makers within the client organization.  Present new products and services and enhance existing relationship

Responsible for strategic planning to achieve company Business objective & Revenue  Full Responsibility for Profit & Revenue of the each product categories / Promotion Expenses and Inventory management with logistic and Sales team  Implement brand strategies and trade marketing strategies  Full Responsibility for advertising and promotion implementation to ensure successfully roll out to the market and gather feedback from the customer - Product Launch, On line marketing & eCommerce ,and PR  Developed product positioning, and pricing strategy to produce the highest possible long-terms market share  Developed Sales Strategy & Sales Promotion to meet sales revenue & profit contribution to the company.  Overseeing entire product line and profit and Full Responsibility for PASI ( Purchase/ Actual/ sales & inventory ) of the company to ensure inventory at the healthy level  Market research and adjusts marketing strategy to meet changing market and competitive conditions ( Market intelligence )  Build and identify channel sales expansion together with the sales team - Formulates department policies and process / Procedure - Build strong marketing team by identify individual strength to support department achievement - Understand customer feedback and needs for marketing strategies in order to achieve sales revenue and exceeding sales expectation

Responsible for Northern Region Business Market ( Penang Island / Kulim / Sungai Petani/ Alor Setar/ Butterworth ) • To Manage northern partner's account sales performance and collection • To Ensure inventory is sufficient to meet sales plan and report to superior on the sales situation and issue need to be addressed. • Develop and identified new business opportunities via mapping exercise • Maintained quality service & good relationship with existing partners ( Logistic / Marketing material / follow up follow thru daily operation etc ) • Sales & Marketing team responsible for Dot Matrix business in Malaysia, achieved 24 million Dot Matrix yearly and fast counter react on competitors activities. • Analyze competitors movement ( Price / product / business environment & trend ) • Responsible for product P&L and A&P expenses/ PSI / Stock Aging • Forecast monthly sales and manage purchase from Japan via business budget • Responsible for Inventory aging and planning to clear those more than 90 days stock • Designed partner's program / marketing program to meet product sales budget