Lilianna Chan

As a Senior Marketing Manager at Imaginex Group, I led a team in developing and executing comprehensive 360 marketing strategies for Aveda and Augustinus Bader brands. My responsibilities include overseeing both online and offline channels, including e-commerce, digital marketing, store openings, and events. I develop and implement e-commerce strategies, manage online and offline marketing activities, conduct product forecasting, budgeting, and inventory management.

As a Marketing Manager at Estee Lauder Hong Kong Limited, I led a team in overseeing Bobbi Brown brand's 360 marketing strategies. This included online and offline marketing, social media management, new product launches, and corporate branding. I managed promotional digital marketing activities, end-to-end product launches, and collaborated with cross-functional teams to ensure seamless execution of marketing initiatives. Additionally, I built and maintained strong relationships with marketing agencies, vendors, influencers, and KOLs, while leveraging marketing resources and support from the regional office to effectively execute strategies and campaigns.

As the Trade Marketing Manager at Lancôme, I developed and executed comprehensive trade marketing strategies to enhance product visibility, drive sales, and strengthen brand presence in retail outlets. This involved collaborating closely with product marketing, sales, digital, and CRM teams to plan and implement effective digital initiatives, department store trade events, sampling campaigns, and promotions. I also managed successful product launches and promotions, organized various events, analyzed trade marketing performance data and consumer insights, and managed the production and distribution of point-of-sale materials.

As the Marketing Manager for Biotherm & Clarisonic, I developed and executed integrated marketing strategies for both brands, overseeing all skincare lines and various aspects of marketing, including online/offline marketing, digital marketing, CRM, and brand communications. I collaborated with cross-functional teams on product launches, campaign execution, and performance tracking, while also developing and implementing data-driven digital CRM strategies to enhance customer engagement. Additionally, I organized and managed high-impact events, monitored A&P spending and budgeting, partnered with trade marketing for events, and developed marketing strategies for campaigns

As the Assistant Marketing Manager for Melvita, I drove new product launches and supported PR, marketing, and event activities. Additionally, I handled all marketing activities for Melvita, including marketing strategy, visual merchandising, and customer experience

As the International Assistant Marketing Manager, I assisted in setting up the new regional marketing and brand management team for Anna Sui. I focused on developing overall product launch strategies, CRM, and promotional tactics. I also coordinated promotional activities across all markets, including new product launches, themes, price points, and link sales, working closely with external vendors and the Anna Sui fashion house.

As the Assistant Product Manager, I was responsible for the overall marketing strategy in Hong Kong. This included organizing various PR and boutique events, as well as email marketing. I developed creative promotional strategies for new products, adapted global marketing materials for the local market through translation and localization, and introduced EDM campaigns to enhance customer engagement and brand communication.

As a Marketing Executive for Beautybank, I handled various aspects of marketing, including taglines, advertising, product promotions, operations, brand management, and promoter incentives, while the manager focused on key accounts. I supported in product strategy, including brand positioning and advertising campaign development. For Origins, I focused on marketing and was responsible for advertising, editorial content, photo shoots, and visual merchandising for in-store displays.

As a Marketing Office, I assisted in various marketing tasks, including PR & CRM activities such as making calls, sending direct mailers to share promotional messages, arranging follow-ups, generating lists, and maintaining databases. I also proposed designs for promotional items to vendors, planned and executed premium promotions, and organized VIP events at beauty centres, including makeup and skincare classes, and selected participants.