Lila Promisel

After attending Universidad Carlos III de Madrid through WashU’s study abroad program, I was invited to serve as a student leader and advisor for future participants. Speak on panels, presenting advice and experience-based knowledge.

Supported Advertiser Sales, Advertiser Success, Business Development, and EMEA teams by developing the cross-functional event strategy focused on revenue growth and client engagement. Assisted the research, planning and execution of both internal and external events, including industry conferences. Based on learnings, proposed a strategy for the 2026 company IMPACT client event. Winner of group presentation for the AI Monitization strategies initiative.

Responsible for driving event creation, promotion, and execution for an organization of 100 people. Managed an annual budget of $12K. Provided weekly strategic guidance as an Executive Board member, enhancing operational efficiency and philanthropic efforts.

Brainstormed and proposed innovative ideas for staff recruiting, marketing, and engagement, as well as camper and parent engagement through social media channels. Continuously sought opportunities to enhance our marketing strategies and improve engagement metrics. Spearheaded the development and growth of new staff recruiting outlets and pipelines within over 100 US colleges, clubs, and organizations, resulting in a 20% success rate. Utilized platforms such as Instagram and TikTok to market to US college and graduate student applicants for staff roles. Enhanced the Instagram presence for our staff social media account by curating engaging content and exploring creative marketing opportunities. Provided feedback and suggestions for improvement in areas of marketing, social media, and staff recruiting.

Held responsibility for the safety and development of 24 teenagers over the span of seven weeks, 24 hours a day. Trained and managed eight new staff members, writing progress reports and providing feedback for growth. Facilitated daily lesson plans and activities. Participated in two weeks of leadership training, including team management and child development.

Fostered alumni relationships on behalf of this on-campus, student-led business. Ran events to increase in-store traffic among students and members of the St. Louis community. Acted as a consultant to the CEO regarding overall business decisions.

Selected by my Writing professor to support her Media class of 13 students on a trip to New York City. Helped lead scheduled programming that included workshops and informational visits to Good Morning America, Vice Media, WNYC, and HarperCollins Publishing. Oriented the class to the city by facilitating transportation, tours, meals, and sightseeing.

Worked with six-year-old boys and girls to provide them with an educational and fun day-camp experience.

Helped students grow in all areas of their studies. Received the Dubrow Award for having the largest impact on students in the district.

Developed and participated in a panel for approximately 400 members of the ACA for their three-day annual conference. Provided advice to owners and directors on how to appeal to Generation Z and make relevant changes to their businesses. Spoke virtually in 2021 and asked to return in-person the following year.