alexa solarez

Create, implement, and manage guest experience and recovery deliverables for national restaurant chain, increased positive guest experiences by 30% and inquiry response rate from 40% to 100% Examined customer behaviors to develop strategic Rewards app engagement and promotional plans, resulted in 12K new VERTS Rewards app users Developed and launched Awesome Acts of Boldness program, executed personalized tactics to surprise and delight guests in Austin, Dallas, Houston, San Antonio, Philadelphia, Boston, and New York

Designed and managed social media content for Fortune global hospitality and tech brands including Hilton Worldwide portfolio, Kansas City Royals, and Motorola Managed community engagement, content strategy, launched social media contests

Served as a team lead and plans book editor to a team of 25 UNLV students, creating multi-million dollar integrated marketing campaigns for Mary Kay Cosmetics and Pizza Hut

Created press releases and internal communication documents, scheduled social media posts on all channels, and assisted in coordinating special events

Developed and launched strategic internal and external marketing campaigns for Freebirds loyalty app, implemented digital gift cards and in-app ordering features and redesigned loyalty program to achieve 60K downloads within a 12-week timeframe Employed digital advertising programming on Pandora, collaborated with Yext to enhance SEO, and optimized creative tests, geofence tightening, and expanded paid search to achieve a 10% increase in online ordering Developed social media campaigns, digital ads, in-restaurant collateral; increased app downloads by 60K

Led national No Kid Hungry campaign and seasonal promotions from ideation to execution for a national restaurant chain, managed $100K monthly budget, developed creative strategy, and oversaw copywriting Designed and implemented strategic Pandora campaigns, produced ad scripts, and engaged targeted markets Negotiated sponsorship contracts, established vendor relationships, and created website/email content for national events including Austin City Limits and Country Music Association Fest Collaborated with Operations and Marketing departments to launch Freebirds Food Truck website, partnered with social media team and SEO company to achieve a five-star Facebook rating with 500+ followers

Activities and Societies: National Society of Collegiate Scholars, National Society of Leadership and Success, National Student Advertising Competition 2014, National Student Advertising Competition 2015, UNLV Hank Greenspun College of Urban Affairs Deans List, UNLV American Advertising Federation (AAF), UNLV Public Relations Student Society of America (PRSSA)