Nhi Le

Red Communications, formerly Red Havas, was a joint venture partner of the French Havas Group in Vietnam since 2012. Now operating under Networld Asia, RedComms specializes in PR, content creation, social media, press events, corporate communications, CSR, and crisis management. Key Highlights: • Led the development of integrated Communications/PR strategies and messaging frameworks • Built strong media relationships and managed high-impact press activities • Created and edited press materials, media kits, and storytelling content • Provided strategic counsel on crisis handling and reputation management • Integrated digital & social strategies into Communications/PR/Social campaigns • Delivered communication insights and advised clients on industry trends

Box Vietnam - a leading player in the esports, gaming and entertainment industry in Vietnam for the past four years. Fundraising Manager (Jan - Mar23) • Represented the company to potential investors for fundraising, and building strong relationships • Prepared pitch decks and data rooms, ensuring accurate and up-to-date information for potential investors • Followed up with potential investors, addressing concerns and answering questions, leading to successful deal closures • Collaborated with cross-functional teams to ensure smooth execution of fundraising activities and achievement of goals Head of Operations (Aug - Dec22) • Set up an Operation team to improve the operational efficiency of the company • Managed 5 people in Operation team, 8 people in Sales team to ensure company objectives • Developed and implemented fundraising strategies for a new business unit

🌿Collaborate with leading agencies in Vietnam to create engaging content, ranging from PR materials and Facebook posts to KOL reviews, for over 20 major international and Vietnamese brands such as Samsung, Vinamilk, Panasonic, Downy, Biti's, Biore, Lop Hoc Mat Ngu. 🌿Contribute as a regular author to Marketing GAM Book, the go-to marketing magazine for the dynamic generation of marketers in Vietnam. 🌿Served as a journalist at Afamily.vn magazine, producing over 100 captivating articles on diverse topics such as entertainment, lifestyle, family, health, and beauty. For more of my work, please visit https://www.behance.net/lethuynhi94 (or https://bit.ly/lynnportfolio). Contacting me for work at lynn.thestoryteller@gmail.com.

HEROUM is an Esports game IP on the journey of Redefining the next generation of GameFi that aims to standardize the Gamefi industry with a sustainable business model in order to establish the ultimate community environment. The role includes: - Leading fundraising efforts to ensure the company has the necessary resources to execute its vision and achieve its goals - Driving growth and revenue through various strategic initiatives - Identifying and pursuing new business opportunities - Forging partnerships with other companies in the industry - Increasing user acquisition and retention Achievements: Won 1st prize in Vietnam Blockchain startup Pitching at Vietnam Asia DX Summit 2022

- Brand Communication Lead – Top 1 toy shop on Shopee after 7 days launching new product, 16 million views on Youtube channel, engagement with ~200 KOL & influencers on key campaign of the year. - Business Development Lead – Successfully deal with global clients such as Nestle, TH true Milk, Tagger and 24 strategic partners. Manage 2 billion VND budget projects and achieve on time the project scheduled goals. - Research & Development Lead – Initiate game development process, develop MVP testing and customer research method. - Brand Finance Lead – Manage P&L of Product marketing team. - Training & Recruitment Lead – In charge of building soft skills & hard skills for team in the gaming industry.

Brand Strategy & Execution: - Communication Lead for biggest campaign of VinID - VinID Birthday Campaign in Aug 2020. Build and execute comprehensive social media strategy both paid and organic across all platforms including consumer targeting, content strategy, messaging and metrics. Exceed KPI in install & transaction by 115%. - Communication Lead for New Retail launching Campaign, app traffic increase 3 times within one month, New Retail Traffic increase 5 times in only 2 weeks, won Share Of Voice among competitors in Mar 2020. - Internal Communication: Working closely with Growth Hacking, Product, Engineering, Operation functions to ensure seamless alignment for business goals. - Develop quarterly operation plan; managing, executing and measuring integrated communication plan through all touch points - ATL and BTL. - Marketing Partnership: Propose internal & external communications plans as well as maintain business relationship to serve business development purposes. - Budget owner: Build and maintain effective performance for budget of VinID. Brand Report & Team Lead: - Monitoring campaign performance daily, weekly and monthly. Brand Analysis & Evaluate activities effectiveness to take corrective adjustment if necessary. - Market Research on New Retails trends and find customer insight regularly. - Leading & Coaching team members with fully accountability on implementing goal setting, team’s KPI.

An intensive program with full rotation across departments: Sales, Brand, Trade Marketing to concrete functional skills and exposure to business operations. - Feb19 - Now: North Project Assist Marketing Manager to plan and follow up the execution of all marketing activities with all categories in MKT and cross functions to meet business objectives (Innovation, Research, Pack Price, Activation…) - Oct18 - Jan19: Pepsi Brand Communication: • Supported Brand Manager for Pepsi Tet 2019 Campaign from planning to execution: Led Production, Communication (PR, KOL, Event Launching). Break the record of social buzz for Pepsi Tet 2018 in just 10 days. Sale / Trade Exposure: • Led MT Activation for total SPVB brands in Tet 2019. • Developed launch proposal and Coordinate with Trade team for Exclusive Launching of Pepsi Muoi in CVS Channel – hit the target of 1000 Pepsi Muoi box in just 2 days. - May18 - Sep18: Build Solid Business sense through Sales Rotation through TT, MT and OP Channel

VC Corp is the leading technology company in Vietnam in developing technology and internet product. The main business models include e-commerce, media content, online advertising and mobile content. Report directly to Vice President of VCCORP & Head of Media Content. In main charge of developing content strategies and execution plans for branding of Afamily. Scope of work includes Brand & Communication, Performance Marketing, Creative, Viral Content & Innovation. Led team of 7 staffs, include a SEO Leader, a Breaking News Leader. Key Responsibilities: o Head of Content Section: Proposed new target customers of Afamily by creating high quality content section for younger woman. So far, 5 successful content series have been created, boosted traffic by at least 2 times on average. o Channel Strategy Development: Identified opportunities to abroad massive website traffic through Google (SEO) and online tools, increased the traffic for website by 50 times on average per month. o Innovation Strategy: Initiated and established Breaking News Team to update the latest trend, hot news for women, increased latest news by 27%. o PR Content Leader for the biggest PR Campaign of the year (13000$) after 5 months running the High-Quality Content Section. Worked closely and effectively with Agency Admicro and Client to orient content strategy for 40 articles (include both branded and non-branded), exceed KPI (total traffic) by 200%. o Being as a journalist and copywriter with 2 Special E-magazine on website, initiated and led Mini-Campaign: "Ngày mai con đi học" with the participation of KOL Dan Le Actress, MC Phan Anh, Van Hugo...

Selected among 1000 national fresh graduates to become a Management Trainee of Coca-Cola Beverages Vietnam Ltd. - 3 months experienced at Sales Team as Sales Representative in GT channel, in the most exciting district of Hanoi, absorb insights of various type of customers and bring out excellent results of sales target every month. - Managed customers in terms of sales volume, distribution, brand visibility and brand activations. Improve customer loyalty & right display with RED (Route Execution Daily) program for GT channel with 300 outlets and availability rate as 89%.

HATCH! PROGRAM consists of three pillars: community building, start-up incubating and seed funding. Main responsibilities include: - Marketing Leader in Innovation Nest Project, desk-research potential field to foster the brand of program, devise an innovative approach to oriented customers. - Manage all the digital channel of HATCH: fanpage, blog forum, email marketing, website. - Content Leader: Develop content marketing strategy, write editorial, advertorial for Nest 14 and Innovation Nest Project. - Public Relation: Find and build relationship with 4 main partners from NGO, Technology and Marketing. - Collaborate in 8 events of HATCH: promotion, MC, organizing.

Scholarship in MBA Talent Program 2019, graduating with High Distinction degree.