Leqing Wu

1). Toll Plaza Operations Management Coordinated toll collection, administrative, and patrol teams, improving overall operational efficiency by 20%+. Contributed to the formulation and execution of compensation policies for damaged toll station facilities, optimising the claims process and reducing financial losses by 30%. Established and maintained a collaborative mechanism with local law enforcement, improving response times to traffic incidents by 40% and strengthening security management at the toll plazas. 2).Infrastructure Development Oversaw the supervision and acceptance of newly built toll station facilities, ensuring compliance with operational standards. Led the integration and upgrade of government-acquired toll systems, optimising toll collection processes and reducing vehicle processing time by 10%. Planned and implemented additional infrastructure to maximise space utilisation and improve operational efficiency. 3). Administrative Management Spearheaded the implementation of a DingTalk attendance system for 300+ local employees, enhancing efficiency by 60% and reducing attendance violations by 20%. Applied data-driven analysis to optimise shift scheduling, reducing manpower waste by 15% and improving workforce allocation. 4). Procurement & Supply Chain Optimisation Managed procurement of consumables and supply chain optimisation, establishing long-term supplier partnerships and increasing cost efficiency by 10%+. 5). Fleet Management Oversaw the maintenance and servicing of operational vehicles (patrol cars, station shuttles, and dedicated transport), boosting fleet availability by 20% and reducing operational delays caused by vehicle breakdowns. Ensured 100% compliance with legal requirements by regularly updating road tax and insurance documents, mitigating operational risks. Developed and enforced driving standards, reducing vehicle accident rates by 25% and improving overall road safety.

1). Network Expansion & Local Market Penetration Led the end-to-end establishment of local courier service points from 0 to 1, driving business growth and market expansion. Developed a B2B partnership model with local Chinese supermarkets and general markets, ensuring long-term cooperation and successful localisation of courier services. Expanded service coverage by 40%+ with the addition of three new collection points in Sheffield and two in Leeds, increasing market share and improving accessibility. 2). Order & Logistics Management Monitored and optimised the order fulfilment process at stores and collection points, ensuring efficient delivery and minimising logistics delays. Utilised data-driven route optimisation to match orders with the most suitable logistics partners (Royal Mail, DPD, DHL, TNT), improving fulfilment rates and reducing delivery times by 15%+ through streamlined logistics operations. 3). Marketing Strategy & Brand Growth Managed multi-channel brand promotion on WeChat Official Accounts, Xiaohongshu, TikTok, and Weibo, increasing brand awareness and customer engagement. Designed and executed data-driven marketing campaigns (e.g. discounts, referral programmes) to drive customer acquisition and improve retention rates. Optimised digital advertising strategies, improving ROI by 20%+ and enhancing overall user retention. 4). University Partnerships & Market Expansion Established partnerships with the University of Sheffield, Sheffield Hallam University, and the University of Leeds, expanding business presence in the student market. Organised a two-month university graduation season promotion, achieving a 40% YoY increase in daily orders and a 30%+ YoY growth in daily revenue. Focused on C2C and B2C market segmentation, leveraging precision marketing strategies to enhance customer acquisition and strengthen brand loyalty within the student community.

1). Quality Control & Order Compliance Closely collaborated with the quality management team to monitor real-time order status, ensuring zero quality issues (e.g. damage, loss, delivery errors). Reduced exception order rates and ensured 100% compliance in order fulfilment at managed sites. Managed a daily order volume of 40,000+ during off-peak seasons, peaking at 80,000+ during high-demand periods, contributing to a 2% increase in overall turnaround speed. 2). Logistics Planning & Delivery Optimisation Oversaw logistics operations in South Yorkshire, efficiently coordinating a fleet of 250+ delivery drivers. Utilised data-driven route optimisation to dynamically allocate driver resources, reducing empty runs and enhancing on-time delivery rates. 3). Operational Improvement & Safety Management Identified operational safety risks, such as unclear site signage, and proposed improvement strategies, ensuring effective implementation of corrective actions. Enhanced warehouse working conditions and improved overall operational safety standards. 4). Performance & Recognition Recognised multiple times as a “Helping Hand” for exceptional cross-department collaboration, problem-solving skills, and process optimisation contributions. Awarded performance-based bonuses for outstanding efficiency and operational improvements.

1). Media Partnerships & Public Relations Managed relationships with top-tier national media outlets, including Global Times, as well as regional media across Hunan, Hubei, Zhejiang, Shandong, Shanxi, Hebei, Jiangxi, and Chongqing. Developed a multi-tiered media collaboration system, increasing media exposure by 35% YoY and brand credibility across the industry. Strengthened local market presence by establishing strategic partnerships with 50+ provincial and municipal mainstream newspapers, evening papers, and broadcasting networks, enhancing public awareness and reputation of toll station projects. 2). Event Planning & Brand Positioning Led the 2017 Weibo Media Summit, bringing together 60+ deputy editors-in-chief and 200+ senior media executives, fostering industry networking and cross-media collaboration. Oversaw end-to-end event planning, execution, and operations, strengthening brand influence within the media and cultural sectors. Designed targeted engagement strategies, driving a 50%+ increase in online and offline discussions surrounding Weibo’s brand presence. 3). Business Development & Digital Expansion Spearheaded the integration of mainstream media outlets into Weibo’s video MCN programme, resulting in a 60%+ increase in video content views. Facilitated the onboarding of provincial and municipal TV stations onto Weibo, expanding the platform’s video content ecosystem and enabling new revenue streams for media partners. Successfully implemented the Weibo Original Content Label Project and Weibo Trending News Feature, optimising media cooperation models, increasing original content exposure by 45%, and boosting user engagement rates by 30%.

Qualification: Master of Science (MSC) Management (International Business) (2:1) Major Courses: Accounting and Financial Management (67) Operations and Supply Chain Management (70) Managing People in Organizations (62) International Business (67)

Major Courses: Editing & Publishing; Journalism; Photoshop; Communication studies.