Léo Ye

MediaGo is a leading deep learning-based, performance-driven DSP on the open web with more than 40 billion ad impressions per month. Our advanced technology leverages over 1 billion neural network parameters to optimize ad performance and ensure premium global media placements.

Key accounts management: • Managed top brands in 3 key strategically important sectors (smartphone, home appliance and portable power station) Growth driver: • Maintain Twitter’s advertising revenue during post-acquisition, achieved +5% revenue from smartphone brands in a declining market (-20% YOY) New business development: • +200% growth from pitching to and onboarding new brands to Twitter • Led cross-departmental teams across product, marketing and sales

Product Marketing: Led a diverse team to achieve the most successful crowd-funded 3D printer in Kickstarter's history, driving record-breaking funding Public relationship: Earned Time Magazine's "The 200 Best Inventions of 2022" and over 150 news articles through a cost-effective PR campaign KOL & Social: Built the company's Twitter account from 0 to 5000 followers in just two months with 0 paid media, by actively engaging and maintaining a network of maker KOLs, and delivering consistent and compelling content Content creation: Produced the first product introduction video that won "Film Maker's World" recognition in the face of scarce resources and limited time

E-commerce: Led APAC e-commerce marketing in 5 key markets, and built an effective e-commerce marketing strategy in Malaysia from 0 to 1 via continuous A/B testing. Ranked OPPO as top 3 smartphones on Shopee and Lazada in just 3 months

Developed media strategies to support key product launches in Europe and APAC. Negotiated global JBP with Facebook, Google, and Tiktok, and orchestrated O2O campaigns with premium OOH spots in Paris, London, and Kuala Lumpur, resulting in significant brand awareness and growth

Accomplished global and regional partnerships in sports (Roland Garros, Wimbledon, AFF Suzuki Cup), music (A-list celebrities), and gaming (PUBG, Genshin Impact), contributing to 400% market growth in Europe

Marketing Planning: Plan and lead digital campaigns for DJI’s consumer and professionalbusiness groups with over 15% brand lift and 4x search intent Creative activations: Initiate and land award winning campaigns for product launches (#NowIsEpic, #MavicProCan), and major consumer festivals (Valentine’s Day, Women’s Day, Year-end promotion). Awarded 2018 Google China case study, Shanghai 2019 ROI award nomination, Featured in Twitter global newsletter (July 2019 edition)

• Writing social media monitoring reports for an international luxury group as well as an environment group • Participating in new business development, pitching on behalf of the company at Air France, attending networking events such as Europe Place financial forum in 2014, Sino-Europe Summit in 2015, Sino-Africa Summit in 2016 • Operating a specialized Twitter account and a newsletter in order to promote agency’s reputation among Key Opinion Leaders

• Working closely with Former French Minister, President of the Festival’s cabinet • Preparing the festival’s press conference, getting in touch with journalists and key speakers

School of advertising and communication

Communication, Art Design