Lei Z.

Corporate & Business Development: Leading strategic initiatives, including market entry, product line expansion, M&A research, and partnership development to drive long-term growth. Strategic Analysis & Planning: Conducting industry, competitor, and consumer research to identify opportunities and support data-driven decision-making for product and brand strategy. Project Leadership: Managing end-to-end project execution—from feasibility studies to implementation—ensuring alignment with business objectives and operational excellence. Cross-functional & Cross-border Collaboration: Building partnerships across teams, subsidiaries, and external networks to enter new channels such as group catering, key accounts, and new retail. Brand & Commercial Strategy: Supporting integrated marketing plans, brand positioning, and commercial rollouts with a focus on compliance and market relevance.

In charge of the sales in the Asian markets, including Great China, Japan, and South Korea. Specializing the distributor development and management. Influencers align and manage in the water treatment market, to achieve the goals of projects rewarding.

1. Business Strategy Development and Implementation. • Heavy involvement in the development of both short and long term business growth strategies and plans. • Build a strong understanding of assigned customers and their marketplaces through a broad range of information sources, including direct customer exchanges, networking, publications, market information, tradeshows, sales conferences, and industry events. • Lead all new business development activities on assigned accounts, through proposal and negotiation, culminating in new contract agreements and “program” accounts 2. Account Management • Develop and manage an efficient account development plan; track progress against key account development milestones; report out progress in regularly scheduled account review sessions. • Prepares call plans to effectively manage time spent with customers for maximum sales impact while minimizing sales acquisition costs. • Calls on all customers and conduct account reviews on major customers on an ongoing basis. • Ensure effective cross-divisional and global coordination with applicable stakeholders 3. Managing & Forecasting Sales Pipeline • Provides realistic sales forecasts and communicates any significant changes or developments in a proactive and timely manner. • Ensures that the sales pipeline is filled with opportunities at various stages of the sales cycle, and opportunities and leads are pursued in a timely way.

1. People Management and Leadership • Build, manage and develop a high performing team of Technical Professionals to design, develop, implement, and support system needs for IP, IT, and other related technologies. 2. Customer Relationship Management • Actively create and maintain a service-oriented relationship with customers to organize, analyze, plan, prioritize, and follow-up regarding project work and technical requests. • Understand key drivers of success for customer service lines and proactively work with operational counterparts and peers within IT to align technology and application roadmaps. 3. Program, Process and Project Management • Collaborate with peers and other key departments to plan, develop, enhance and implement technical programs, processes and projects. • Actively manage daily work and problem assignments to ensure a balanced workload allocation. • Work with directors and other leaders to develop and manage the departmental budget. 4. Resource Management • Recommend appropriate staff and material resources for support and projects and proactively manage team resources to meet the resource needs of all operational work and strategic projects. • Assign resources for training, downtime support, enhancements, and active projects. Monitor resource requirements across training-related activities and make adjustments as needed. Coordinate resource requirements across and within teams. • Provide input to quarterly reports on resource utilization and trends. 5. Technology Leadership, Vendor And Contract Management • Demonstrate active and ongoing learning regarding technology. • Identify opportunities to leverage technology to improve quality, safety, efficiency and improve caregiver and physician satisfaction and patient outcomes. • Provide oversight to vendor resources and contractors assigned to do projects and production work.

1. Implemented KA business development plan like dairy companies Mengniu, Feihe and Bangrain, etc. Managed the sales order forecast and stock condition, and improved customer satisfaction by solving the complaints 100%. 2. Led the distributor business processes streamlining and revived & grew sales by 3% in Q2 and 7% in Q3 over the previous year’s negative sales performance for the same period, by restructuring the distributor hierarchy, redesigning the rebate system, and creating new Incentive Programs for the sales force. 3. Organize 8 sales training seminars for 5 distributors to improve channel partner loyalty and satisfaction by 20% increased.

1. Implemented RTM strategy by setting up dairy and bakery target clients, customer development plan, product penetration activities, KA business development plan, and distributor development plan in north China. 2. Aligned and driven the distributors' business growth strategy, led new KA development to ensure the sales plan executed. 3. Successfully designed win PureDay yogurt drink in Yili & Weilaixing processed cheese in Mengniu.

1. Developed and Fructified Business Plans with profitable and sustainable growth programs achieving 3X revenue growth of $6M, outperforming the assigned annual rate range of 20%-30%. 2. Increased Penetration in Top Key Accounts (10) and Enhanced reach in 60 SMEs. 3. Developed and implemented short-term strategies (Accelerated Growth Plans) and long-term strategies for sustainable growth. 4. Designed programs and processes for the Food Safety division and Industrial Partner Engagement programs. 5. Managed 6 Channel partners and distributors.

1. Executed KA development plan including introducing multiple products and services to improve client retention and customer satisfaction to achieve SOW target. 2. Focus on beverage clients, supplying juice, flavor, and ingredients to the main global beverage and dairy companies, like Wahaha and Nongfu Spring. Develop the top 20 dairy companies in China, especially Yili & Mengniu. 3. The sales quantity maintained 300T in 2010 and significant growth had achieved by Aug in 2011 as 300T, which was a 50% increase, as a result of more than 10 product presentation seminars have been well organized to the potential and existing customers in 2011.

1. Executed technical problem-solving missions as after-sales expertise and initiated technical proposals in the new product promoting stage. Support and conduct commodity products import and export practices, like milk powder and starch, etc. 2. Led new client’s development in the baking and dairy market to 30 customers in 1 year starting from 0. 3. Led new business development from 0 to 1 million RMB within 1 year.

Elite French Grande École- Triple Accredited Business School (AACSB, EQUIS, AMBA). Ranked in the top 1% business school in the world. Core modules: Managerial Accounting, Operations and supply chain management, Purchasing, Corporate Social Responsibility, Sustainable Business, Economics, Marketing, Strategy, Consulting, Organisational Behavior, Human resources management, Data Visualization (Tableau), Data analytics. Transforming organization through Corporate Entrepreneurship, Marketing of New products and services, From Business opportunity to the Business plan, New product development, Managerial Innovation, Business Model Innovation.