Leonardo Naressi

Curator, Presenter & Speaker for E-commerce Industry Summits, focused on Data, Metrics and Customer Intelligence.

Planning a digital marketing campaign is just the beginning. What comes next is a multi-task project which involves technology and many data. Data that feed segmentations, filters, audiences and customizations. And data that become metrics and performance indexes to guide the optimizations and decisions that increase the results of the placements and interactions with the consumer. Metrics and Data is the committee created for helping the Brazilian digital market to develop the knowledge, skills, good practices and standards required to develop a data culture and efficiency in the marketing process. The goal in 2019 is progressing with the discussion and consolidate knowledge on the metrics standardization for cross-media campaigns, video-ads, audio-ads, mobile campaigns performance indexes, tangible performances of brand building campaigns and Campaign Results Assignment. Always based on technology applied with strategy and focus on the efficiency gain, to generate more results. How to improve the performance of your marketing investment? Let’s talk? Let’s take part in!

Digital Analytics, Data Science and Marketing Analytics Professor on Post-graduation courses (GVPEC)

Teaching Google Analytics and Web Analytics Culture at Jump Education Courses

Web Analytics, Business Intelligence, Data Integration, Search Engine Optimization, Performance Management, Data Mining

* Co-founder, Management Director and Innovation officer at DP6. * Responsible for product development, partnership piloting and strategic accounts management. * Corporate innovation on Marketing Analytics, Customer Intelligence, Media Attribution, Predictive Analytics, Data Science, Data Engineering, Data Management, Customer Journey Mapping and Customer Experience.

Web Analytics, Web Metrics and Digital Projects Professor on Post-graduation courses