Lenox C.

• Collaborated with engineering to research, build, and deploy internal AI tools that accelerated creative production including a PDF-to-Vector conversion tool, a dynamic product feed analyzer for campaign-specific assets, a Figma-to-AI email generation tool, and an AI image generation tool. • Contributed directly to a broad AI objectives roadmap spanning generative voiceovers, hyper-personalized audio, AI-powered image cropping, atomic content libraries, photo-to-video conversion, and automated copy localization across markets. • Co-developed Vista's Creative AI Manifesto defining how the organization sees, works with, and builds with AI Presented AI tool findings, capabilities, and strategic recommendations directly to executive leadership. • Built templatized design systems and automation libraries across display, paid social, email, and site channels using Smartly, reducing manual production effort and enabling creative at scale. • Contributed to an org-wide AI tool audit to inventory capabilities and identify channel-specific needs — informing future AI investment decisions.

• Designing and launching high-conversion e-commerce landing pages and emails, optimizing user engagement and sales. • Managing a diverse team of designers, leading daily scrum meetings to synchronize project tasks and deliverables with product owners’ goals. • Collaborating with marketing and product teams to align design strategies with business objectives, creating effective solutions. • Owning the user experience for web and mobile platforms, ensuring an intuitive and seamless consumer interaction. • Creating and maintaining design standards that adhere to brand guidelines, ensuring consistency across all touchpoints. • Conducting user research and gathering insights to inform and drive design decisions.

Contracted to support creative production for a portfolio of e-commerce brands, collaborating with the creative team to deliver brand-consistent digital experiences across all marketing touchpoints.

• Coordinate with a cross-functional team of designers and developers to overhaul the user interface of Mailchimp's email editor, streamlining the design process and reducing average editing time. • Collaborate closely with product managers and engineers to design, develop and implement a data-driven approach to email design, leveraging A/B testing and user feedback to optimize email campaigns. • Proactively identify and address pain points in the email creation process and MailChimp email builder, introducing innovative features that lead to increased template designs. • Actively participate in industry conferences and design meetups, sharing expertise on email design best practices and staying at the forefront of emerging trends, ultimately driving Mailchimp's reputation as a thought leader in the email marketing space.

• Oversaw all email development and creative initiatives while managing a team of designers and developers. I ensured the timely completion of high-quality projects, contributing to the success of the company’s email marketing efforts. • Played a key role in shaping BHG’s brand identity across various channels, including print, direct mail, and digital media. My responsibilities included developing emails, landing pages, social ads, and display ads for performance marketing tactics. • Responsible for overseeing all aspects of the creative development process, ensuring that all work met quality standards, benchmarks, and brand guidelines. As needed, I provided feedback and creative solutions to achieve these goals. • Developed a global email template to improve consistency in branding, which resulted in a significant reduction of up to 50% in development and quality assurance time.

• Established a set of new brand standards for customer journey emails. With a focus on engagement, retention, and onboarding, I aimed to elevate the customer experience and make a lasting impact on their journey with our brand. • Developed HTML master templates and offered expert direction to external vendors. Utilizing my advanced HTML, CSS, and JavaScript proficiency, I successfully implemented cutting-edge mobile app and email solutions. • Expertly crafted intuitive and functional user interfaces from a wealth of complex and diverse requirements. By working closely with key stakeholders and cross-functional teams, ensured that all project objectives were met with precision. • Played a key role in the success of several high-profile global marketing award-winning brand initiatives. My contributions ranged from the conception and design stages to the seamless hand-off to vendors.

• Oversaw a team of talented junior creatives who delivered effective marketing materials, such as emails, display ads, on-site graphics, and landing pages, targeting eBay’s North American buyer and seller audience. • Crafted unique projects, including design explorations, design systems, and vision decks for eBay.com, collaborating with stake holders to grasp campaigns, markets, and target audiences. • Responsible for driving the design direction of email marketing, social media content, websites, display ads, print projects, and photography strategy, including overseeing photo-shoots. I worked closely with a cross-functional team that included product developers, engineers, project managers, and marketers of all levels. • In a fast-paced environment, I was able to establish productive partnerships with copywriters, creative leads, and other key team members, both internally and externally. This helped in effectively delivering projects within tight deadlines.

Served as Senior Designer on eBay’s Global Marketing account at Triad Retail Media, leading a team of junior creatives and driving design direction across email, display, social and web channels.

• Conceptualized & designed materials for in-store display collateral for 560 mall-based retail stores. • Assist the Brand Team in creating and developing apparel launches, including brochures, posters, table wraps, and signage for all markets. • Categorize apparel in vector format for easier access for client presentations & store associates.

• Collaborated with the creative director, marketing managers, fellow designers, and copywriters to deliver effective multichannel marketing campaigns for national university brands. • Conceptualized, designed, and developed websites, landing pages, emails, applications, and software interfaces. • Migrated to a responsive/mobile-first HTML/CSS email architecture in 2013 using solutions such as progressive enhancement, spongy/hybrid framework, ghost tables, and bulletproof (HTML/CSS) buttons.