Lee Ling C.

- Lead strategic and end-to-end product strategy and roadmap execution for residential, AMI-enabled, and SMB energy products and programs in improving energy efficiency, customer engagement, and demand side management. - Spearheaded the concept and product design of DIY Energy Assessment Program using a digital self-guided home energy audit initiative, defining product vision, user workflows, and vendor collaboration to enable scalable energy efficiency engagement. - Drive data-driven product strategy, market research and data analysis, ROI and business case development, and technology adoption to enhance energy efficiency, sustainability, and customer experience.

- Led program development roadmap for education services including customer dashboard, improving program visibility, customer acquisition, performance monitoring, and stakeholder reporting. - Conducted stakeholder interviews and operational analysis to identify gaps in service delivery and improve accessibility of community programs and team relationships. improving operational efficiency, compliance, and measurable community impact. - Introduced data-driven management frameworks and streamlined processes, increasing program visibility and cross-sector collaboration

- Led product strategy and lifecycle management for enterprise infrastructure and hybrid cloud platforms across HaaS, storage, and SaaS solutions, exceeding year-over-year revenue growth through market expansion, pricing, and partner enablement strategies. - Drove go-to-market strategy and new product launches for Microsoft Server and Azure hybrid cloud solutions. - Defined product value propositions, pricing models, and enterprise system architecture solutions while collaborating with sales, engineering, and partners to support scalable deployments on hybrid cloud and on-premise environments. and across sectors including data centers, banking, AI/ML, healthcare, education and HPC environments.

- Led development and launch of CRM product features for a fintech e-commerce and mobile payment platform and leveraged product analytics and experimentation to identify behavioral patterns, optimize customer journeys, and improve feature prioritization. - Drove user growth and retention through data analytics, feature optimization, and customer experience design in a fast-paced fintech environment. - Co-led cross-functional teams in product strategy, product lifecycle GTM planning, and CRM initiatives, mentoring product owners and improving delivery velocity.

- Drove additional 25–37% YoY sales target growth for three consecutive years while maintaining profitability and leading nationwide go-to-market, product innovation, and marketing strategies across multiple categories and regions. - Managed full product lifecycles, P&L, and cross-functional initiatives - launching new products with 98% participation and 93% sales target achievement, strengthening brand visibility through media and influencer campaigns, and ensuring top-tier product quality via SIRIM, Energy Commission, ISO, and IEC compliance audits.

- Launched new consumer products and secured #1 nationwide sales ranking, driving innovation through sustainable product development and influencer marketing. - Designed and executed nationwide go-to-market and brand strategies, improving customer engagement, visibility, and partner retention.

- Conducted analytical testing and quality assurance of materials under ISO/IEC 17025 standards to ensure compliance and precision. - Optimized testing protocols, data reporting, and equipment calibration for improved accuracy and consistency.