Le Ngoc An
Senior Brand Manager @ Nestlé Waters & Premium Beverages
About
A 10y experienced marketer who has a grounded background in FMCG & digital marketing, passionate in building and growing brands. The one who is driving brand growth, hunting for ideas that break though, executing real impacts & translating struggles into personal progression.
Vietnam
Ho Chi Minh City
Consumer Goods
Consumer Products, Social Media, Media Planning, Google Ads, Advertising, Digital Media, Strategic Marketing Management, Brand Strategy, Project Management, Project Planning, Product Development, Communication, Creative Strategy, Time Management, Teamwork
Experience
Senior Brand Manager
Nestlé Waters & Premium Beverages
Owning Retail agenda, acting as brand champion in offtake-led initiatives.
Senior Digital Brand Manager
Abbott
Ho Chi Minh City, Vietnam
Intensive stint, focused on driving impact via CRM and O2O offtake initiatives, which contributing to retaining new user acquisition to deliver full year target and accelerate O2O offtake growth via key platforms including Grab, Facebook, and TikTok. Besides, implementing brand functional campaign on digital, strengthening product advocacy by highlighting core functional superiority.
Account Strategist
Ho Chi Minh City, Vietnam
Bringing the growth opportunities to the fastest growing business segment in Vietnam - SMEs, in charge of the client portfolio of 50+ customer specialized in multi-channels business mode, eager to understand & tackle the clients' challenges and open all possible opportunities for growth with Google marketing solutions
Senior Brand Manager
Nestlé
Ho Chi Minh City, Vietnam
Promoted internally as the Senior Brand Manager of MILO, took charge of the Core RTD product range, played as core team for the whole transformation of MILO to strengthen nutritional relevance to Vietnamese moms
Brand Manager
Nestlé
Ho Chi Minh City, Vietnam
In the 2 positions for almost 2 years, from being the Brand Manager for Nestlé baby food portfolio - emerging category with challenger brand status, then rotated to Brand Manager of MILO - one of the most well established & strongest equity brand within the house
Brand Manager
Pernod Ricard
Ho Chi Minh City, Vietnam
In charge of beer conversion portfolio, including a wide range portfolio of whisky, wine & white spirits, ready-to-drink mix. Initiated targeted consumer communication initiatives to bring brands closer to key targeted audience. 1st time launched ready-to-drink range as part of the company expansion strategies, ensured excellent route to market plan and fast track learnings for continuous pilot launch
Junior Brand Manager - MILO
Nestlé
Ho Chi Minh City, Vietnam
Took charge of MILO Core key campaigns to further strengthen brand equity and solidify the leader brand status Launched MILO Less Sugar as the most important & impacful portfolio expansion during the past 5 years of the brand Set up the foundation for e-business including strategizing and completing fundamentals approach and executions for digital ecosystem and online consumer experience.
Management Trainee - Commercial
Nestlé
Vietnam
Education
Foreign Trade University
International Business
Le Ngoc An's Contact Information
Phone
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