Lawrence Hoo

Head of Business Unit (Ethical) & Head of Business Development (Country)

About

Leading DCH Auriga's Ethical Business Unit, my focus lies in integrating strategic marketing expertise with our partners. My role encompasses identifying business opportunities and spearheading marketing campaigns, a testament to my proficiency in crafting strategies for market growth. With my leadership, the organization has embraced a forward-thinking approach, consistently exploring new products tailored for the Malaysian markets.

Country

Malaysia

City

WP. Kuala Lumpur

Industry

Pharmaceuticals

Skill

Sales Management, Regulatory Affairs, Quality Assurance, Microsoft Office, Customer Service, Microsoft Excel, Leadership, Microsoft Word, Research, Microsoft PowerPoint, Public Speaking, Marketing, Pharmaceutical Industry, Strategy, Teamwork, Product Management, Brand Management, Team Leadership, Sales, Project Management

Experience

Head of Business Unit (Ethical) & Head of Business Development (Country)

DCH Auriga (Malaysia) Sdn Bhd

2021-10 - Present · 5 yrs

WP. Kuala Lumpur

Lead the Ethical Business Unit and country-level Business Development with full responsibility for P&L, growth strategy, and execution across pharmaceuticals, medical devices, diagnostics, and consumer health. Drive portfolio strategy, commercial performance, and cross-functional alignment, while building and converting a strong BD pipeline. Structure and negotiate distribution, CSO, 4PL, and hybrid go-to-market models, partnering with regional and global principals to enable sustainable market entry and growth. Balance strategic leadership with hands-on execution, ensuring operational discipline, regulatory compliance, and long-term partner value in a complex healthcare environment.

General Manager

IGLOW SDN BHD (sub of iHEAL HEART GROUP)

2020-1 - 2021-10 · 1 yr 10 mos

Greater Kuala Lumpur

General Manager at iGLOW Sdn Bhd, the corporate and medical solution arm of iHEAL Heart Group, dedicated to accelerating health and wellness into corporate and healthcare channels via innovative products and delivering boutique-level customer service.

Business Development & Marketing Manager

EP Plus Group

2018-7 - 2020-1 · 1 yr 7 mos

Lead a marketing team to develop strategies and execute plans for accelerative growth in the aesthetic market. Identified business opportunities for new products to be brought in Malaysia and Singapore.

Senior Product Manager

EP Plus Group

2016-11 - 2018-7 · 1 yr 9 mos

Kuala Lumpur, Malaysia

Manage brands in the gastroenterology and antimicrobial therapeutic areas. Manage also a product executive.

Product Manager

A. Menarini Singapore Pte Ltd

2014-1 - 2016-10 · 2 yrs 10 mos

Petaling Jaya

Champion Aerius, Nasonex, Singulair as market leaders in its respective therapeutic areas. Launched Bilaxten to be a million ringgit brand in its first 6 months of launch