Laurent Bourelly

CEO / Founder @ Headqu4rters Consulting

About

My curiosity can be traced back from my childhood days when I began experimenting my own marketing mix out of the family’s garage. Since then, I have grown some of the world’s biggest brands on the African soil, where I spent 7 years with multinational Nestlé. 🌍 In Mauritius, I've led multiple corporations through marketing transformation in a variety of environments and industries. As one of the leading voices in the field, I've relentlessly worked to scale up the marketing profession and I'm always eager to share with aspiring marketing leaders. 🇲🇺 After 20 years in the corporate world, I am now an independent investor, board member and entrepreneur. I have notably founded my end-to-end strategy and marketing consulting agency HEADQU4RTERS. I particularly enjoy immersing into our clients reality, connecting the dots, shaping deep insights, crafting compelling strategies, then rolling the drums…and the sleeves to bring them to life. 🤟 Well, if you read these 173 words up to here ⬇️, I think we have to chat 💬

Country

Mauritius

City

Grand Bay

Industry

Management Consulting

Skill

Marketing Operations, Marketing Strategy, Marketing Management, Brand Management, FMCG, Marketing Communications, Market Research, Digital Marketing, Customer Insight, Business Planning, Shopper Marketing, Trade Marketing, Product Development, Business Strategy, Marketing, Strategic Planning, Sub-Saharan Africa, Advertising, Strategy, Team Leadership

Experience

CEO / Founder

Headqu4rters Consulting

2021-4 - Present · 5 yrs 5 mos

THINK + DO ★ Strategy ★ Marketing ★ Branding ★ Digital ★ Training

Chief Revenue Officer

ENL Group

2020-1 - 2021-4 · 1 yr 4 mos

Mauritius

Lead the teams building the brands such as Jaguar, Land Rover, Ford, Mazda, Peugeot, Citroën, Suzuki, Isuzu and Michelin

Chairman of the Marketing Council

ENL Group

2020-1 - 2021-4 · 1 yr 4 mos

Mauritius

Group Head of Marketing and Communication

ENL Group

2015-10 - 2020-1 · 4 yrs 4 mos

Mauritius

- Develop and oversee the group marketing strategy - Provide thought leadership and act as center of excellence for marketing & communication - Be the authority figure and provide expertise to all subsidiaries of the group - Act as strategic advisor to Group CEO and Board

Marketing Excellence & Communications Manager

Nestlé

2014-2 - 2015-9 · 1 yr 8 mos

Based in Kenya, managing 21 countries, 450M consumers

Promoted to drive marketing excellence for all the Nestlé brands across the region of 21 Equatorial African countries

Category Marketing Manager

Nestlé

2012-7 - 2014-1 · 1 yr 7 mos

Based in Kenya, managing 21 countries, 450M consumers

(Kenya, Uganda, Tanzania, South Sudan, Mozambique, Zambia, Malawi, Zimbabwe, Angola, DR Congo, Congo, Rwanda, Burundi, Ethiopia, Djibouti, Somalia, Eritrea, Mauritius, Madagascar, Comoros, Seychelles) Promoted to manage the Region's Dairy business - 75% of company turnover

Senior Brand Manager

Nestlé

2008-9 - 2012-6 · 3 yrs 10 mos

Based in Kenya, managing 16 countries, 315M consumers

(Kenya, Uganda, Tanzania, Mozambique, Zambia, Malawi, Zimbabwe, Angola, DR Congo, Congo, Rwanda, Burundi, Mauritius, Madagascar, Comoros, Seychelles) Promoted to manage the Breakfast Cereals brands as an expatriate in Nairobi regional HQ