Lauren Magistro

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I coach revenue leaders in B2B tech to increase their impact, gain confidence, improve team performance, and drive business outcomes. I also design and facilitate enablement programs for organizations like LinkedIn, Spotify, Alma, Tubular Labs, and Coastline Travel, driving leadership and cultural transformations. Explore more on my website: https://laurenmagistro.com/

Tubular Labs is a data insights solution for the digital video ecosystem. We help media companies grow + monetize their content, and help brands with influencer marketing. I lead the growth of our global Customer Success & Services team from 12 to 30+ members across US, EMEA, and APAC, aligning team initiatives with business strategy to retain and grow $25M SaaS ARR, growing from $10M. As a core member of the executive leadership team, I drove alignment across Sales, Product, and Marketing, ensuring the voice of the customer was integral to roadmap strategy and decision-making. I improved GRR from 70% to 87% ( SMB > ENT) and partnered with the AM team to drive expansion and NRR. I accomplished this through segmentation, tiered service models, health scoring, and customer lifecycle playbooks to impact customer delight, which significantly reduced churn and improved net retention, especially within Enterprise segment (124% NRR). From a people perspective, I established career development pathways to retain and foster top performers, and ensure succession planning. I also launched and facilitated an emerging leader enablement program to groom high-potential talent, continuing to influence team development as an external consultant after my tenure. Finally, I co-founded and chaired the Women @ Tubular ERG, advocating for a more inclusive workplace through workshops and events, ensuring diverse representation and cultural fluency across global offices.

As a way to further leverage my operational skillset and process focused strengths, I transitioned into a newly created role as the Sr. Manager of Sales Operations. Here I redesigned the sales compensation plan to align with business objectives and revenue growth, and implemented sales enablement programs to impact performance and efficiency.

During my tenure at RadiumOne, I quickly advanced from an Individual Contributor to Head of Account Management, leading a national team of 30 Account Managers across three regions (North America). I oversaw a team responsible for $100M+ in annual revenue, spearheading media strategy, planning, and campaign execution to meet client KPIs, ensuring we exceeded expectations. As Head of Account Management, I drove a 50% increase in team size and consistently delivered a 15% upsell on a national book of business each quarter. After determining, we needed to strengthen the partnership between AMs and AEs, I led the company’s largest organizational change initiative, merging pre- and post-sale teams to streamline workflows, enhance efficiency, and increase client satisfaction. I also planned and executed annual cross-team offsites for 60+ employees, achieving 100% satisfaction in consecutive years — fostering a strong, collaborative team culture, focused on solving business challenges.

Revision3 was a digital-first media company featuring a slate of creator-led content. Acquired by Discovery Communications in 2012 and rebranded as Discovery Digital Networks. In 2016 it was rolled into a new digital media holding company, Group Nine Media.