Lauren D'Souza-Faze

I work alongside Laurel Real Estate's principal broker to manage all stages of deal flow, including sourcing and marketing new listings, negotiating between buyers and sellers, and coordinating all aspects of the real estate transaction. I am a licensed Broker in the state of Florida (BRK3636431) and a licensed Sales Associate in the state of Ohio (SAL.2022006112).

I am a licensed Real Estate Salesperson in the state of Ohio, specializing in the buying and selling of hotels and motels. As a Senior Associate, I also oversee Laurel Real Estate's operations and marketing efforts. Learn more at www.laurelhotelbrokers.com

Ujjo was the first hot sauce for drinks. I took a concept that started as a joke and turned it into a product with a fully-subscribed Kickstarter campaign, shelf placement in some of the largest retail stores nationwide, and six-figure sales across all 50 states and 16 countries around the world. • Strategized a successful Kickstarter launch campaign that raised over $40,000 (800% of the fundraising goal) and was named one of Kickstarter's highly-selective "Projects We Love." • Managed all aspects of marketing, sales, and operations, including brand ideation, sales strategy, and account management. • Bootstrapped company to over $200,000 in annual revenue. • Built recurring wholesale relationships with major retailers including Foxtrot, Huckberry, Bespoke Post, Neiman Marcus, and more. • Worked with journalists and PR professionals to gain positive mentions and reviews in Esquire, The Pioneer Woman, Well + Good, She Knows, Refinery29, Thrillist, Delish, and The Drew Barrymore Show, among other publications.

• Responsible for the brand marketing program in one of the nation's highest priority battleground markets. Coach and develop a team of 3 direct reports and an extended team of 42 to build market-level strategies and awareness campaigns across Ohio, West Virginia, and Western Pennsylvania • Rallied team to increase quota more than 11% quarter-over-quarter for three consecutive quarters. The team coordinated and executed campaigns to sample a total of 186,949 cans, meeting our 2020 goal over a month early and ending the year 16.5% above goal. Individual contributions attributed to 31.2% of the Mid-Atlantic region's goal and 9.3% of the goal for the Eastern Business Unit––by sales volume, one of the largest business units in the world • Proposed, planned, and executed a cross-functional marketing and sales campaign targeting the professional driving consumer. Managed creation of advertising, in-store sampling, POS, and contactless sampling across the state of Ohio. Campaign generated 6.8 million advertising impressions, secured permanent incremental display with a key regional retailer, and opened pathways to distribution with two national noncommercial accounts.

Bold Penguin is an insurtech startup that cuts the friction out of the commercial insurance quoting process. By partnering with the country's top agencies, brokerages, and insurers, Bold Penguin makes underwriting small commercial simpler, faster, and more profitable. •  Built and implemented multi-channel marketing plan encompassing public relations, social media, marketing automation, sales enablement, and industry events. Implementation of strategy translated to a 27.4% increase in website sessions and 22.5% increase in new website users • Led a cross-functional team to build the marketing and sales launch plans for Bold Penguin’s Independent Agent Terminal •  Built and deployed foundational marketing resources across the organization, including operational procedures, marketing automation software, messaging handbooks, and customer personas. Educated internal and external stakeholders on how to leverage resources and message company products

Olive is a healthcare-specific process automation company that empowers healthcare organizations to improve efficiency and patient care while reducing administrative errors. Its solution automates repetitive, high-volume tasks and workflows using healthcare organizations' existing IT infrastructure. After 10 months of building the team's marketing infrastructure, I was recruited to lead the marketing team at Bold Penguin, an insurtech startup. • Created positioning materials and product messaging for OliveWorks, a SaaS-based artificial intelligence service for hospital administrators. Conducted regular trainings on product features, use cases, messaging, and the buyer’s journey to ensure alignment between marketing, sales, operations, engineering, and executive teams • Led cross-functional team across marketing, operations, engineering, and customer success to create standardized customer on-boarding process, loyalty strategy, and referral program

• Built and led multi-channel inbound marketing strategy leveraging company website, social media, email, pay-per-click advertising, public relations, and industry events. Proposed strategy was approved by senior leadership, exceeding quarterly goals by 12% and reducing cost per Marketing Qualified Lead by 79%

• Developed global pricing strategy to integrate a recent acquisition into Ethicon’s medical device portfolio • Leveraged historical sales data and quantitative market research to create value-based pricing ladders and a global price floor strategy to meet company gross profit targets • Led a cross-functional, multi-national team to devise launch strategies for Johnson & Johnson’s key markets • Obtained cross-functional buy-in and executed deliverable ahead of schedule. Invited to extend internship in order to present strategy to Ethicon senior leadership team

sqribbly is a full-scale marketing and communications agency specializing in early-stage technology startups and investment firms. Core competencies include copywriting, blogging, product design, brand strategy, email marketing, and pitch deck design/implementation. • Grew operations to 21 clients in Ohio, New York, and Israel in under two years • Created marketing materials and promotions strategy for annual gala promoting Ohio entrepreneurial activity. Gauged event success by designing an event survey, resulting in a 92% satisfaction rate from attendees • Designed A/B test to improve medical practice’s calls to action, increasing engagement by over 65% • Generated successful investments totaling $3.4 million by structuring and designing investor pitch decks for three concept-level startups

Rev1 Ventures helps entrepreneurs build great companies. With the capital of a VC and the connections of an accelerator, Rev1 supports start-ups through the first phases of growth to increase their probability of success. • Managed and distributed external corporate communications for Columbus’ largest venture development organization. • Grew corporate blog and monthly newsletter readership by 30% to over 7,000 total subscribers and 40 portfolio companies • Worked directly with Senior Vice President of Entrepreneur Development to devise inaugural content for Concept Academy, a market validation camp that has vetted over 200 technology companies to date

• Honors: Forte Fellowship, Cynthia B. Padnos Scholarship recipient, Consortium for Graduate Study in Management (CGSM) Fellowship • Awards: 1st Place - Tepper Venture Capital Investment Competition (VCIC), NSF I-Corps grant recipient, 2nd Place - VCIC Regional Finals (South Region), 1st Place - Wigle Whiskey Case Competition

Graduated cum laude in three years. Completed a double-major in English Literature and Studio Art (painting concentration) with a minor in Theatre & Performance Studies.

Intermittent coursework in French language, fiction writing, acting, and financial accounting.