Laura Sasian

• Joined as the first employee of Monitor Deloitte Mexico, contributing to the firm’s local market entry and capability building • Led strategy design engagements for leading Financial Services institutions, driving initiatives in growth strategy, digital transformation, and operational excellence

• GAIA is the leading Home and Living pure player brand in Mexico, with 97M USD in total funding, backed by SoftBank, Rise Capital, IDB, Cometa and other inverstors • Program Manager responsible of high stake projects. Currently leading Profitability efforts. To date, have reduced Operating Expenses by +50% • Product Manager of Financial products in GAIA, like MSI (Interest Free Financing) • Have led teams of up to 120+ people

• Worked with CPG clients in Mexico, USA and Chile for projects such as Zero Based Budget and Fit For Growth strategies • Worked in Go To Market Strategy to reduce last mile costs and maximize the efficiency of each delivery. I helped generate an 11% uplift in sales by designing cross-selling products offering recommendations for 730K mom and pop stores based on 200M data points using Bayesian Probabilities and Inference Trees. I also designed a new delivery role called “scouter” who would ensure product offering was fit for the area and type of store. This figure is now used in all LATAM. • Market leader in LATAM needed a new Marketing Investment Strategy, focused on ROI and PDI. I collaborated with multi-disciplinary teams from Poland, India and USA to build a regressive multivariate model with +300 variables to identify highest volume driving media outlets. Efforts allowed to focus marketing investment towards maximizing ROI, generating ~20% in savings