Laura Rampérez

Las empresas no se rompen por fuera. Se desalinean por dentro. Funciona el negocio, pero algo deja de vibrar. Pierdes claridad, energía, sentido… y el equipo lo nota antes que tú. Trabajo ahí: en ese punto donde la estrategia dejó de sentirse coherente y el liderazgo necesita volver a conectar con su propósito. Acompaño a fundadores, CEOs y equipos directivos a alinear personas, propósito y procesos, para recuperar la claridad y el impulso que hace que todo vuelva a fluir. Trabajo en diferentes niveles de transformación: DROP · Sesión Estratégica Para líderes que sienten el bloqueo antes de la decisión. Una sesión de enfoque para recuperar claridad y volver a moverse en la dirección correcta. PULSE · Diagnóstico Empresarial Detecta por qué tu empresa dejó de fluir. Una radiografía sistémica que muestra las fugas entre estrategia, cultura y liderazgo. LAUNCHER · Lanzamiento de Proyectos De la gran idea al plan accionable. Convertimos visión en estructura, propósito en plan y propósito en resultados. INMERSION · Experiencias de Equipo Cuando el equipo se alinea, todo cambia. Espacios de conexión y decisión compartida para transformar la cultura desde dentro.

¿𝗤𝘂𝗲́ 𝗲𝘀 𝗢𝗨𝗧𝗨𝗥 𝗦𝗣𝗔𝗖𝗘?⁣ Es un espacio de innovación turística que sirve como punto de encuentro de los profesionales del sector que tienen la motivación de construir un sector turístico mejor mediante la innovación. ⁣ ⁣ 𝗠𝗶 𝗥𝗼𝗹⁣ Maquinadora, dinamizadora y facilitadora para que el proyecto cobre vida de forma humana y alineada con el objetivo que buscamos.

𝗪𝐡𝐚𝐭’𝐬 𝐈𝐧𝐭𝐮𝐫𝐞𝐚?⁣ Inturea is strategy. We are a branding and digital marketing agency for hotels. Our goal is to professionalise tourism through a perspective of coherence, quality and thinking out of the box. However, what really makes us different is the way we work and the premises we have.⁣ ⁣ With a strategic approach, and enhancing their true essence, we offer help to hotel brands with an innovative vision, so that they get chosen by their ideal client.⁣ Therefore, our main goals are:⁣ - Gain brand visibility⁣ - Improve hotel’s reputations⁣ - Make the investment profitable⁣ - Brand differentiation⁣ - Training within the sector⁣ ⁣ ⁣ What are our tools? Strategy / Marketing / Branding / Content / Training⁣ ⁣ Some of the brands we work with: Meliá Hotels International, Iberostar, Barceló Hotels, Amàre Hotels, Fuerte Group Hotels, Bahía Príncipe, Jumeirah Port Soller Hotel & Spa, Puente Romano, etc.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ Let’s just say that I’m the one who pulls the strings. My obsession is with the people: both the team and the client. Evidently, that does not mean my attention isn’t always with what we sell; a service where we only accept excellence.⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ You could say that Inturea is my alter ego. It represents me in full. Now, you can draw your own conclusions.⁣ ⁣ What I am really proud of, is having managed to be a benchmark in tourism marketing within the Spanish-speaking market, and to have clients in our portfolio that boost your morale.⁣ ⁣ ⁣ Learning outcomes:⁣ ✔️Leadership and team management with empathy (I assure you, this is the hardest thing I’m facing)⁣ ✔️Boost and work on my intuition (I used to think it belonged to others, but how wrong I was)⁣ ✔️Flexibility and resilience (when working as part of a team, either you learn to adapt, or you fail)⁣ ✔️Highlight transparency and honesty as key pillars within my values.⁣ ✔️My communicating skills. I love talking to people! ⁣ Want to talk?

Mi objetivo es validar si existe oportunidad de negocio relevante en el entorno B2B en las cadenas hoteleras.

𝗪𝐡𝐚𝐭’𝐬 𝐓𝐡𝐞 𝐇𝐮𝐛 𝐨𝐟 𝐓𝐫𝐚𝐯𝐞𝐥?⁣ The Hub of a Travel is a single platform that contains all the formation that any tourism professional may need to improve its competitiveness.⁣ ⁣ We offer online tourism training with a practical approach and varied theme, taught by active professionals and with an innovative format designed to hook the client’s attention.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ The idea of creating a platform for tourism training had been running through my mind for quite some time, however, I never prioritised it because I had other projects with short-term results on my hands.⁣ ⁣ When the pandemic first started and The Plan of Action for Tourism was launched, I saw it clear that an opportunity had presented itself. Tourism professionals needed a self-esteem boost, so, what better way than to capitalise their knowledge and make them feel important?⁣ ⁣ Adding to that, the sector was about to face a crucial and challenging moment, in which all of us that belong to it, had to adapt and attempt to give the best of us to improve the sector and assure a strong comeback.⁣ ⁣ And so, I managed to find others who were equally passionate about this project, we gave it sweat, blood and tears, and we were able to create 22 courses in record time.⁣ ⁣ My role is basically having a creative vision, being the project’s representative, overseeing public relations to gather more participants, and coordinating the team and make sure they have what they need to make everything work.⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ It’s a project of which I am very fond of, and which fills me with enthusiasm because of how many passionate professionals have taken part in it.⁣ ⁣ Learning outcomes:⁣ ✔️In a short period of time, giving shape to a project this size⁣ ✔️The opportunity to get to know so many professionals in this field⁣ ✔️Contributing to the tourism sector’s visibility by developing this project

𝗪𝐡𝐚𝐭 𝐰𝐚𝐬 𝐑𝐚𝐢𝐥𝐰𝐚𝐲 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬?⁣ It was Kruch Sidos’ forerunner company.⁣ A start-up founded in 2016 with the goal of offering technologically advanced solutions for public transportation, especially in the management of electric infrastructures. EFS (Energy Flow Simulation), was the starting point for this project, offering an online platform where the users could directly simulate their web in different scenarios.⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ Learning how to work with partners with different goals and from different backgrounds.⁣ ⁣ This was a great learning phase that overcame all expectations.⁣ ⁣ Learning outcomes:⁣ ✔️Doing business with people I have not met or worked with before.⁣ ✔️Being able to bring value and vision to a business in a sector that’s completely new for me.

𝗪𝐡𝐚𝐭’𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐕𝐢𝐞𝐰?⁣ It is a 360º tour of your business on Google.⁣ Welcome your clients to visit your venue with a virtual tour that can be found on Google Search, Google Maps and Google +.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ I got certified as a Trusted Photographer. This allowed me to provide the service of carrying out virtual tours for businesses.⁣ However, in reality, it was like having my own business where I was given the product. I was in charge of everything: client search, developing of the marketing strategy, communication, budgeting, service performance, making sure the client was satisfied, etc.⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ I have very fond memories of this time. I felt special for working so closely with Google, and for meeting new people!⁣ ⁣ What I am most proud of, is having been in the top list of Spain a few times (I got a little something from Google) and having created a sales’ structure.⁣ ⁣ Learning outcomes:⁣ ✔️Selling to completely new clients⁣ ✔️Everyone being self-employed⁣ ✔️Managing contacts and gaining their trust (I liked having long chats with hotel managers and hearing about how they worked).

𝗪𝐡𝐚𝐭’𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐭𝐚𝐥?⁣ Digitalital (name is cool, eh?) was a company dedicated to personalised online development. Our main goal was to provide the client with the right and most efficient solution in any technological platform: websites, web apps, mobile apps, etc.⁣ Our ultimate goal was to connect with the client and work closely with them, thus getting a great experience.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ What I really did, was being the glue that stuck the team together, and even if it was a small team, I loved seeing how the union and the purpose of the business had meaning.⁣ It was my first real business. In which, I asked myself what kind of client experience I really wanted, how were we going to solve clients’ problems, timing, budgets, etc.⁣ My efforts were totally focused on the client’s satisfaction.⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ It was a vital experience that helped me see what I was good at, what I wanted and what I didn’t. A great learning journey.⁣ ⁣ Even though we took part in many projects that could’ve been quite rewarding, the project that we most enjoyed was Operation Manager for Cappuccino Group, fantastic!⁣ ⁣ Learning outcomes:⁣ ✔️Leadership skills within the team⁣ ✔️Team, client and project management⁣ ✔️Starting to learn about defining a brand image and giving it visibility

𝗪𝐡𝐚𝐭’𝐬 𝐀𝐩𝐩𝐜𝐡𝐮𝐬?⁣ AppChus is an app community that offers detailed information about mobile apps to make it easier for the client to choose an app that adjusts to their specific necessities.⁣ The main purpose of this platform is to facilitate the search and comparison of apps by using objective data, and therefore clearly marking the difference between similar apps.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ This was my first attempt at startup. The idea came to me when I realised how tedious it is to have to download and try out a series of apps when you need something specific.⁣ And so, I started rounding up people from my circle that were interested in the idea. We ended up as a team of more than 10! Yes, yes… I managed to trick them!⁣ Hence, my role was to shape the project, give my point of view and coordinate with the team. It felt like conducting an orchestra full of passion!⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ We presented the project in different contests, business accelerators, conferences… in order to spread the concept and get financing. I am very happy because the project aroused a lot of interest. I must confess something. The startup world really seemed to me like a parallel world, even if I only reached the gates!⁣ ⁣ Learning outcomes:⁣ ✔️Managing expectations and the implication of different people (every one of them were valuable members of a team that worked hard to shape the projects)⁣ ✔️Publicly presenting a personal project (I presented in front of over 50 people, which at the time seemed like a lot)⁣ ✔️Have a clear vision in order to shape the product and lead the team

𝗪𝐡𝐚𝐭’𝐬 (𝐨𝐫 𝐰𝐚𝐬) 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐚⁣ Even if now it has a different approach at business level, when I took part in this project, it was an online marketing agency that mainly focused on clients with very specific needs and with great regard for analytics.⁣ ⁣ 𝐌𝐲 𝐑𝐨𝐥𝐞⁣ I was in charge of shaping the company’s digital marketing department. It was a small and undeveloped department with huge potential.⁣ Furthermore, I was able to put my digital marketing knowledge into practice.⁣ Great deal of my role was to work alongside the company’s CEO to build the future of the marketing department within the company.⁣ ⁣ In greater detail:⁣ ✔️Team building: define tasks and workflow⁣ ✔️Define services⁣ ✔️Team management⁣ ✔️Commercial proposals⁣ ✔️Marketing strategies⁣ ✔️Client management and support⁣ ✔️Reports⁣ ✔️SEO audits⁣ ✔️Management of PPC campaigns (Google Adwords and Facebook Ads)⁣ ✔️Online project management⁣ ⁣ 𝐈𝐧 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧⁣ It was a short but intense experience in which I had the opportunity to work with very different clients regarding sector and necessities.⁣ I had to deal with the complication of having two different departments under the same roof: digital marketing and technology. Very hard thing for the client to understand we are not the same!⁣ ⁣ Learning outcomes:⁣ ✔️Versatility in the service and going overboard to offer the client the best service possible⁣ ✔️Create a different form of teamwork, based on our style.

Cada día más, la innovación gana peso estratégico en las organizaciones, por lo que hoy, gestionar empresas significa gestionar entornos de cambio constante en tecnologías y mercados. No se entiende la formulación ni la implementación de una estrategia empresarial sin la variable de la innovación. Por ello, la misma se ha profesionalizado y se ha consolidado en la figura del Director de Innovación o Chief Innovation Officer (CIO). Esta es una figura en expansión que integra y coordina las funciones de Innovación, Digitalización, Tecnología y Desarrollo de Nuevos Negocios bajo una perspectiva estratégica única.