Laura Ayala
Qualitative Research Associate (Senior) @ TQ (Tecnoquímicas)
About
Psychologist with experience in consumer psychology and market research. My focus is understanding consumer behavior, generating actionable insights, and supporting strategic decision-making for brands and businesses. Currently seeking remote opportunities in consumer insights or market research.
Colombia
Cali
Market Research
Investigación cualitativa, Entrevistas, Investigación de mercado, Investigación Cualitativa de Mercado, Diseños de investigación, Análisis de mercados, Datos cualitativos, Análisis de datos, Análisis financiero, Administración logística, Formación, Educación de adultos, Capacidad de análisis, Metodologías ágiles
Experience
Qualitative Research Associate (Senior)
TQ (Tecnoquímicas)
Cali, Valle del Cauca, Colombia
Lead end-to-end qualitative research, from methodological design to strategic recommendations, aligned with business and user objectives. • Manage research logistics and fieldwork execution, including in-person and remote interviews across multiple Latin American markets. • Conduct and analyze in-depth qualitative research to uncover deep consumer motivations, needs, and behavioral patterns. • Synthesize complex findings into clear insights, delivering high-impact reports and strategic guidance to inform brand and product decisions for clients and stakeholders.
Qualitative research associate (Junior)
TQ (Tecnoquímicas)
Cali, Valle del Cauca, Colombia
• Conduct in-depth interviews (in person and remote) across multiple Latin American markets. • Analyze qualitative consumer data to identify behavioral patterns, needs, and motivations. • Perform market and consumer analysis to inform brand and product decisions. • Synthesize insights into clear reports and present strategic recommendations to clients and stakeholders.
Qualitative Resarch Intern
TQ (Tecnoquímicas)
Cali, Valle del Cauca, Colombia
- Conduct and observe in-depth qualitative interviews to support consumer research projects. - Assist in the analysis of qualitative data and identification of key consumer insights. - Preparation of research reports, synthesizing findings into structured outputs. - Support the presentation of insights and results to internal teams and clients.
Monitora Curso: Introducción a la psicología
Universidad Icesi
Cali, Valle del Cauca, Colombia
En este cargo tuve la oportunidad de apoyar los procesos de aprendizaje de los estudiantes de primer semestre en temas curriculares del curso introductorio. Además, los acompañé en el aprendizaje de redacción, citación y referenciación de textos académicos.
Monitora de Lectura, escritura y oralidad (Centro LEO, Icesi)
Universidad Icesi
Cali, Valle del Cauca, Colombia
Como monitora en el Centro de Apoyo al Aprendizaje de Lectura, escritura y Oralidad acompañé los procesos de aprendizaje de estudiantes de la Universidad Icesi. En este cargo pude poner a prueba mis habilidades de enseñanza, organización y aprendizaje de nuevas metodologías educativas.
Representante Estudiantil
Universidad Icesi
Cali, Valle del Cauca, Colombia
Como Representante Estudiantil del Programa de Psicología tuve la oportunidad de desarrollar proyectos en pro de la comunidad estudiantil. Principalmente, activé la creación de la Red de Monitorías del programa para reforzar el proceso de aprendizaje de los estudiantes.
Education
Universidad Icesi
-
University of Valencia
Psicología
Semestre de Intercambio Internacional en la Universidad de Valencia con énfasis en él área de psicología forense.
Laura Ayala's Contact Information
Phone
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