Lara Galo

Regional leader for Marketing and Communications in the Animal Nutrition & Health sector, overseeing the brands Tortuga. dsm-firmenich and FarmTell across Latin America. My mission is to connect innovation to real agribusiness needs through data-driven strategies, high-performance digital marketing, and strategic brand positioning focused on measurable results and scalability. Key Achievements: Led 360° marketing strategy aligned with global vision, focusing on demand generation, digital adoption, and regional growth; Developed and implemented growth marketing and inbound strategies, increasing MQLs and digital acquisition; Positioned digital solutions through strong storytelling to bridge technology and field productivity; Managed multicultural, cross-functional teams including performance, content, paid media, and branding; Executed integrated campaigns with measurable commercial impact; Oversaw marketing budget and performance metrics (CAC, LTV, ROI, NPS) for continuous improvement.

Served on the Executive Board reporting directly to the CEO, leading the company's marketing transformation to drive digital innovation in agribusiness. Combined strategic vision with hands-on execution in brand management, digital marketing, and corporate communications. Main Contributions: Launched and positioned FarmTell and Precision Farming brands with targeted go-to-market campaigns; Built marketing and sales funnels, boosting lead generation and qualified acquisition; Fostered alignment across marketing, sales, and customer success using CRM and automation tools (HubSpot, RD Station); Directed squads focused on SEO/SEM, content, media buying, PR, and events; Installed a data-driven performance culture, using KPIs for strategic visibility; Promoted an agile mindset and experimentation culture through A/B testing and fast iterations.

Led the marketing transformation journey in a complex agribusiness environment, building a scalable growth strategy and positioning the company as a digital innovation leader in the field. Highlights: Designed and executed the Strategic Marketing Business Plan, including forecasting, budgeting, and target setting; Rebuilt the digital presence and strengthened the company’s authority in technical content and value delivery; Managed multidisciplinary teams and agile squads, integrating branding, performance, and customer-centric campaigns; Established a KPI monitoring framework to link marketing activities directly to revenue and impact.

Development and application of customized courses, workshops, and mentorship programs for individuals and groups on digital marketing, innovation, and business. My areas of expertise include: Digital Performance, Paid Traffic, SEO, Account-Based Marketing, Inbound Marketing, Sales Funnel, Persona Development, Marketing Planning, Business Modelling, Entrepreneurship, Leadership, and Innovation.

Foundation and management of the Startup (Bertioga, SP): involvement from the preliminary planning of partner prospecting, definition of Marketing strategies, strategic planning, and tactical implementation of actions. Marketing and communication management: strategic conception and planning, data analysis, and market intelligence. Project and schedule management, campaign development, hiring and relationship with internal and external clients, suppliers, and agencies for the development of materials, events, and online and offline campaigns.

Strategic Consulting: Offering specialized consulting in brand strategies and improving the offering of products and services to create greater value for customers and businesses. Marketing Mentoring: Guiding and developing entrepreneurs in marketing, helping them reach their full potential with a focus on improving their company's performance. Inbound and Outbound Marketing Strategy: Identifying demands and market analysis to create effective marketing strategies. Coordinating actions with internal teams and agencies. Online Project Management: Utilizing metrics, KPIs, and tools such as Google Analytics, Google Ads, SEMrush, and Facebook Ads to optimize online strategies. Managing social media platforms, including Instagram, Facebook, and LinkedIn.

Strategic Coordination: Leadership in the management of branding projects, acting as a communication link between multidisciplinary teams, agencies, internal and external clients. Brand and Product Implementation: Developing strategies to increase brand visibility in dealerships, points of sale, and events. Sales team training, merchandising inventory control, and organizing events and exhibitions. Brand Project Management: Supervision and development of positioning and branding projects in trade and below-the-line marketing.

Responsible for the Marketing and Sales divisions in Minas Gerais and Midwest. Negotiation, service and relationship with the company's customers in the demands of the commercial area. Prospecting for new companies and opportunities in the commercial and marketing areas. Focal point of social media of the Belo Horizonte Office. Recruitment and selection of marketing and commercial professionals for medium and high quality positions.

Responsible for Trade Marketing activities for Puma, Guess, Gc and Nautica watch and luxury brands. Development and Management of the Key Accounts Portfolio of the mentioned brands. Management of Visual Merchandising Actions and Projects. Creation, Implementation and Analysis of Results of Promotional Campaigns (Sell In and Sell Out) and Incentive Campaigns to the sales force of the company and customers. Purchase and import of Gifts and Exhibitors of the mentioned brands. Development and application of brand training for the company's sales force and customers.

Coordination of Fiat's Quality Management System in the company's commercial and logistics area, with the application of methodologies and monitoring of performance indicators. Planning and implementation of internal communication actions related to ISO 9001 at the Factory and Regional Offices - dissemination of activities in the area, as well as internal and external events. Conducting presentations and training aimed at raising awareness among the internal public regarding the importance of improving quality for the company's image. Management of motivational meetings and events with a focus on relationships with Coordinators, Auditors and focal points related to ISO 9001 Quality Management at Fiat.

Assistance to the Marketing and Events department of the Association in Planning Roundup 2007 - the largest Technical Conference on Mineral Exploration in the world, held in Vancouver. Planning of the Mining Trade Show (Trade Show) carried out - crossing of data related to the logistics of the event, business rounds and allocation of exhibitors.

Growth Marketing, Growth Hacking, Análise de Dados, Retenção de Clientes, LTV, Churn, Monetização, Growth Engineering, testes A/B, Data Driven Decision,

Global Marketing Certification. Speakers include Seth Godin, Philip Kotler and experts from Facebook, Samsung, Lego, and other companies.