Laetitia Mimoun
Associate Professor in Marketing @ ESCP Business School
About
Laetitia Mimoun currently works as an Associate Professor in Marketing at ESCP Business School in Paris (France). She examines consumer experience and journey in the age of increasing work flexibility and access-based consumption. She is also interested in the legitimacy and morality of technology consumption, particularly in healthcare contexts. Consumer liminality, institutional theory, and value are central to her works. Laetitia has published her work in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Psychology and Marketing, and Marketing Theory. She presented her research at several international conferences, such as those of the Association for Consumer Research (ACR), Consumption Culture Theory (CCT), American Marketing Association (AMA), and Macromarketing. Laetitia has taught Principles of Marketing, Consumer Behavior, and Branding courses to Bachelor, Master, and MBA students. She holds a PhD in Marketing from HEC Paris (France), an MSc in International Marketing from the University of Strathclyde (UK), and a Master in Management from Audencia Nantes (France).
France
Paris
Education Management
Qualitative Research, Quantitative Research, Consumer Culture, Market Research, International Marketing, Product Marketing, Webmarketing, Brand Positioning, Microsoft Office, Food Industry, Community Management, Promotional Planning, Selling Aids, Analysis, Online Marketing, Marketing, Social Media Marketing, Higher Education, Teaching, Project Management
Experience
Associate Professor in Marketing
ESCP Business School
Paris, Île-de-France, France
Lecturer in Marketing
Bayes Business School
London, United Kingdom
Adjunct Lecturer
ISC Paris
Paris Area, France
-Subject taught: Branding; Branding & Advertising -Students' level: Master, MBA
Adjunct Lecturer
emlyon business school
Paris Area, France
-Subjects taught: Principles of Marketing -Students' level: Bachelor
Teaching Assistant
HEC Paris
Paris Area, France
-Subject taught: Consumer Behavior -Students' level: Master Other activities: Workshops on "innovation and business model" for executives MOOC: teaching assistant & community management (Coursera platform) Mentoring: overseeing thesis; tutorials
Marketing Researcher
HEC Paris
Paris Area, France
Main research interests: liminality, identity, cultural creatives, liquid consumption, global mobility, international transitions.
Teaching fellow
University of Paris I: Panthéon-Sorbonne
Paris Area, France
-Subject taught: Marketing and Sales Management -Students' level: Bachelor
Assistant Brand Manager La Laitière, Yaourt à la grecque, Kremly, Le Bercail
Lactalis Nestlé Ultra-Frais France
Région de Noisy-Le-Grand , France
-Analyzed the market and the competitors (panels) -Created selling aids -Helped develop innovations (consumer research, recipes, launching plans …) -Developed package and managed the printing process -Managed brands' online communication newsletter, promotional operations …) -Managed daily activities of the brands (quality testing, promotional operations...)
Business Development Intern
Colorific
Melbourne, Australia
-Looked for new markets and product opportunities -Designed a system to analyze sales data -Developed competition benchmarks -Helped managing and updating the company website -Wrote and analyzed consumers surveys -Designed selling aids
Assistant Brand Manager Jordans and Ovomaltine France, Twinings and Ovomaltine Benelux
Foods international
Paris area, France
-Monitored and analyzed the markets and the competitors (panels) -Carried out promotional plans -Took part in innovation projects and communication campaigns -Created selling aid and product formation tools -Planned and managed Ovomaltine digital strategy including website, Facebook Fan Page, and Youtube Channel -Took part in the strategic thinking about Jordans' positioning
Education
University of Paris I: Panthéon-Sorbonne
Management
HEC Paris
Marketing
Cass Business School
Marketing
Visiting Ph.D. student
University of Strathclyde
International Marketing
Dissertation: -Consumers’ emotional responses to nutritional labelling within the Asian and North-African minorities in France
Audencia
Main subjects studied: -Marketing -Entrepreneurship -English, Spanish, Portuguese -Management and Strategy -Commercial, Society and Fiscal Law -Finance, Accountancy
Laetitia Mimoun's Contact Information
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