Kritika Sahni

• Planned and executed 20+ academic and student engagement events per year, coordinating stakeholders, content, and logistics  • Served as the primary contact for 300+ students and 35+ faculty, providing proactive support, resolving issues, and ensuring smooth communication across multiple departments.   • Coordinated operations for 7 departments, working directly with Dean Panetta on visiting scholars, faculty initiatives, and academic program planning.   • Streamlined and automated workflows using Qualtrics, Kuali Build, and Smartsheets, reducing manual processing time by 30–40% and improving overall efficiency.   • Managed departmental budgets and reconciled PeopleSoft financial reports, categorizing expenditures and providing actionable insights for strategic resource allocation.

• Streamlined workflows and standardized processes across U.S. and international teams, boosting efficiency, team coordination, and timely operations • Implemented automation and reporting tools, reducing manual effort and accelerating project turnaround by 30–50% • Built templates, training modules, and user-friendly guides, enabling smooth adoption of new processes and best practices   • Managed accounting and payroll processes, including accounts payable, vendor payments, and vendor management, while creating dashboards that improved leadership visibility and sped up decision-making by 40% • Partnered with finance, operations, and sales teams to identify gaps and create scalable solutions, ensuring smoother project execution

Pioneered a 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 revolutionizing 𝘄𝗼𝗺𝗲𝗻’𝘀 𝗿𝗲𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 through tailored 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁, and 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻𝘀.   • 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲: Recognized at major venture competitions for creating an impactful women’s health education platform addressing underserved healthcare needs.   • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Conducted market research with 50+ stakeholders to identify critical gaps in women’s healthcare services and inform product development.   • 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Led pilot trials, data analysis, and presentations to deliver solutions aligned with consumer demands.   • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Designed a go-to-market strategy leveraging social media marketing and strategic partnerships, achieving 180,000 Instagram views in three days and driving 500 profile visits and 400 website hits.   • 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Secured $10,000 in funding through a venture accelerator, onboarded a 5-member advisory board of industry experts, and established scalable processes for platform growth, including financial forecasting, campaign optimization, and operational scalability.

• Execute targeted email marketing campaigns for an upcoming truck pull fundraising event, segmenting audiences to boost donor engagement and contributions. • Design web pages for the upcoming events, creating compelling content to enhance online visibility and drive donations. • Strategize growth and event outreach, planning emails to expand community involvement and support mission goals. • Create graphics and promotional content, elevating brand visibility across email and web channels.

• Supported students in the Entrepreneurial Finance course by holding office hours, grading assignments, and assisting with term projects. • Provided guidance on finance concepts, offered constructive feedback, and helped students develop business ideas. • Ensured students applied financial principles effectively and refined their projects for the Tufts University Gordon Institute.

• Assist the social media team in creating engaging blog content. • Conduct thorough research to support content creation. • Help draft creative materials for social media and print media. • Improve user experience by implementing cross-linking and back-linking strategies.

• Supported high school students in developing entrepreneurial skills at Tufts University Gordon Institute. • Assisted with course materials, facilitated discussions, and provided mentorship on business concepts. • Focused on fostering an engaging learning environment for students interested in entrepreneurship.

• Partnered with Barrett Medical to improve their sales strategy for the Burt® rehabilitation robot, emphasizing automation, market intelligence, and tactical resources. • Utilized HubSpot automation to streamline sales processes, enhancing lead conversion rates and data management efficiency. • Performed in-depth market research to discover cost-effective prospecting resources and strengthen competitive positioning. • Created updated business proposal templates and sales territory plans to boost the efficiency and effectiveness of the sales team.

• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝘂𝘀𝗶𝗻𝗴 𝗖𝗮𝗻𝘃𝗮 and Illustrator, significantly enhancing engagement across various platforms for two companies. • 𝗖𝗿𝗮𝗳𝘁𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 such as pitch decks, sales presentations, and promotional flyers to support sales and business development initiatives. • 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗯𝗹𝗼𝗴 𝗿𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝘆 𝟮𝟬𝟬% through targeted content improvements and led interns in optimizing blog content to boost engagement. • 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗺𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟯𝟬,𝟬𝟬𝟬 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀, achieving a 67% click-through rate. • 𝗚𝗿𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗯𝘆 𝟲𝟬% through effective SEO and social media campaigns, while focusing on campaign performance metrics to refine marketing strategies. • 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗽𝗹𝗮𝗻 and generated shareable content across various channels to enhance brand visibility.

• Implemented a multi-channel marketing plan, doubling website traffic. • Curated email marketing strategy, achieving 40% open rates. • Managed social media inquiries, boosting product sales by 30%. • Developed A/B testing strategy, increasing ROI by 14%.

• Expanded digital presence by launching company products on Amazon and Flipkart, resulting in 10% increase in online sales. • Collaborated with affiliates to increase brand exposure and engagement in marketing initiatives by up to 30%. • Created engaging graphic ads for monthly promotions, increasing campaign engagement by 25%. • Conducted cross-platform market research, enhancing marketing strategies and boosting campaign ROI by 15%.

Worked as social media promoter and content writer

Master of Science in Innovation and Management is a sprint project-based program that focuses on learning through building teams to complete projects and study cases to understand various topics in Data Science, Finance, Marketing, New Product Development, and Supply Chain Management.