Kong Zi Sheng

Senior Customer Account Executive (Ouji Seiyaku - Distributor) - Liaised between Principal & Distributor to ensure smooth execution of orders, returns, claims, trade fund utilization, listing fund, and GWPs fund. - Drive Sell In (Distributor stock-in) by monitoring inventory, managing trade funds, and motivating distributors to increase orders. - Enhance Sell Through (Distributor to Retailers e.g. Jaya Grocer & Village Grocer) by developing trade activities, ensuring product visibility, and strengthening retailer relationship. - Boost Sell Out (to end-user) via consumer activation, roadshows, and promotional campaigns Key Account Executive - Village Grocer - Result-driven Key Account & Sales Operations Executive with proven experience in FMCG, General Trade & Retail Operations. - Skilled in account management, operational efficiency, trade marketing, and on-ground execution.

Responsibilities: • Oversaw field operations for the Modern Trade business in the center region, including Kuala Lumpur, Selangor, and Putrajaya, managing 161 stores. • Developed and implemented Standard Operating Procedures (SOPs) and guidelines for operational processes; Team Leads; Goods Return. • Provided ongoing guidance and training to Operation Assistants to ensure compliance with SOPs and efficient task execution. • Identified operational bottlenecks and implemented strategic solutions to enhance operational efficiency and effectiveness. • Mentored new Operation Assistants to facilitate smooth onboarding and proficiency in their roles.

Responsibilities: - Managed operations for 23 stores in the Puchong & Seri Kembangan areas, overseeing merchandising, pricing accuracy, and sales strategies. - Supervised 2 Team Leads and a team of approximately 50 promoters, ensuring effective coordination and performance management. - Implemented merchandising strategies to optimize product displays and enhance customer engagement, leading to increased sales. - Maintained 80% attendance rate among promoters across all stores through proactive monitoring and incentive programs. - Organized and executed successful roadshows and promotional events to drive brand awareness and sales revenue. Achievements: - Deadline-oriented, able to complete given tasks before the deadline. - Successfully managed a large team of 50+ individuals, fostering a productive and motivated work environment.

I have learned multiple skills during my internship at Torum. Including Search Engine Optimisation (SEO); Copywriting; Market research. These experiences enhanced my ability to drive online visibility, create compelling content, and make informed strategic decisions.