Komal Sarvi

Leading the social media team to serve the next million MSME business owners. Currently driving the social presence for Khatabook across all social media channels and building a brand that caters to its core audiences - the new bharath.

Responsibilities under-taken as a Senior Social Media Manager: - Pitching for new clients and business - Creating yearly omnichannel brand strategy that aligns with the larger marketing goals  - Creating SMM and digital campaigns to ensure brand growth on digital platforms  - Influencer marketing strategy, coordination, and execution to ensure the brand's voice is represented by apt influential voices on the social platforms  - Planning and creating digital brand assets - photoshoot, digital content and collaterals - E-comm banners, brochures, emailers, magazine ads etc.  - Microsite planning and execution for smaller brand campaigns  - Monthly Social media content to create buzz and engage with the chosen target audience of social media - Social Media Crisis management and keeping a bird's eye view on brand's online reputation  - Reporting and anaylising the success of campaigns and efforts. Apply learnings and re-align brand strategy to achieve goals  - Supervising website content and development with the help of internal teams of designers, content creators and website developer - All in all ensuring smooth functioning between the client and the internal teams to achieve results 

Core areas of focus at EHA are: 1.Provide consultation, education and home care support to the person living with Alzheimer's and their families. 2. Dementia awareness - Dementia awareness workshops, family carers support groups , Online advocacy . 3. Training - provide training to health and aged care professionals and family carers who work for geriatric care. 4. Research – Concentrating on well being in dementia and good care practices. EHA has presented research papers in the Alzheimer’s conference in Beijing china. As a Dementia care consultant the job responsibilities are: 1. Conducting periodical (monthly) consultations with the family/ carers of the person with Dementia. 2. Supervise the care companions to help conduct one on one activities (alternate therapies such as art therapy, music therapy etc.) sessions 3. Conducting Internal Training for EHA activities facilitators 4. Designing and conducting dementia care training modules with senior trainer for dementia care training 5. Conduct one on one sessions with people with Dementia 6. Be involved in setting objectives for organization’s short/long term goals

Currently the three aspects of Elder care at Epoch entail: 1. Intellectual companionship, 2. Dementia Care and 3. Medical and Home Management. My interest and expertise given my background lie in the Dementia Care. As an ECS (Elder Care Specialist) my roles are that of an: 1. Intellectual companion acting as the social support system to the elderly at their home, conducting recreational and cognitively stimulating activities that are aimed at reducing the risk factor for age-related cognitive decline. 2. Dementia care expert, engaging the elderly through Cognitive stimulation (cognitive rehab), that is aimed at achieving a decline in the rate of deterioration of cognitive functions in elderly with neurodegenerative disorders such as Alzheimer's, Parkinson's related dementia, Fronto-temporal dementia, Vascular dementia and so forth. Skills for the ssessments of cognitive functions through MMSE and other batteries are also employed on a regular basis to help tailor the focus of cognitive stimulation regime and monitor its progress and effect.