Kira Poole

Secondment (Dec 22 -June 23): Head of Marketing and eCommerce for BWX’s digital businesses and ethical online marketplaces: Nourished Life and Flora & Fauna.

(Aug 22 - Dec 22) A global Head of Digital and eCommerce role overseeing the digital and eCommerce presences for Sukin and Andalou brands across APAC and the UK.

A head of digital and eCommerce position leading the overall digital marketing and eCommerce strategies and programs for the business. Key responsibilities: • Leadership role within marketing, managing a team including digital, content & CRM specialists • Overseeing all core functions of digital: eCommerce, media, campaign, SEO, CRM, Web, social media, content, data and analytics. • Responsible for eCommerce sales targets, forecasts, and P&L, in conjunction with the CFO. • Managing multi-million-dollar advertising and production budgets.

Digital marketing manager developing and leading the national digital marketing and eCommerce strategy and direction for the brand. Key responsibilities: digital & eCommerce strategy, overseeing campaign and content communications, digital media, content, social media, SEO, budget management and forecasts, team management, analytics & reporting.

Digital marketing manager leading APT Travel Group’s digital campaign strategies and activity. Key responsibilities include: • Developing and managing the digital marketing and social media strategies for APT Travel Group's key brands. • Key role in the development of major brand and tactical campaigns. • Managing large advertising budgets and the digital marketing mix. • Digital media management and driving new media and technology opportunities. • Product and senior internal stakeholder management and managing partner agencies and media supplier relationships. • Leadership position within a marketing team of 30+.

Digital marketing lead for APT Travel Group’s flagship brand, APT. Key responsibilities included: • Developing & managing the execution of APT‘s Digital Marketing Strategy. • Leading and executing APT's digital activity including: media procurement, SEM/SEO, social media, native content, display, retargeting, programmatic campaigns, lead generation, website content and email marketing. • Managing the APT website and key SME in website project to develop a new fully responsive website for the brand in conjunction with the digital agency and internal project team. • Supporting team members by mentoring, up-skilling and improving processes and inefficiencies.

Digital and social media lead for John West and Edgell Australia’s digital platform, Edgell +1 and digital advisor to brand managers for other Simplot brands. Key responsibilities included: • Social media and community management. • Email and database management. • Digital campaign management, analysis and optimisation. • Other responsibilities included: content creation, crisis management, agency management, writing and delivering campaign briefs, stakeholder management, reverse mentoring and educating the organisation on digital and its relevance to the commercial business. KEY ACHIEVEMENTS: • Successfully managed a large team of internal and external stakeholders to create monthly Edgell +1 content. This included: blogger outreach, recipe creation, website, email and social content, Facebook ads and SEM. With limited media budget, the brand went from strength to strength in the digital space, including being ranked in the top 20 Australian Grocery Brands on Facebook in 2015 in the Online Circle Facebook Performance Report. • Effectively and efficiently managed a serious product recall resulting in minimal brand damage and positive consumer feedback for transparency. • Drove and executed the digital activity for the John West MSC campaign in 2016 which saw over 85k users to the website (usually averaging 7k per month), largely driven by social and PPC advertising.

Short-term freelancing contract managing the social media presences of well-known national food and drink brands including Lavazza, La Zuppa and Plumm Glassware.

A secondment role as a content creator and community manager developing and optimising social media presences for B2B, B2C and SME’s.

End to end production for Sensis clients’ entire scope of digital advertising. KEY ACHIEVEMENTS: • Demonstrated performance in a high-pressured role by exceeding stringent targets in relation to timeliness, quality and productivity. Reached an annual productivity score of 150%. • Effectively and independently managed a premium mobile advertising product, including diligently publishing high volumes of ads online, testing, daily live reporting and training others on the process. Note: I worked in this role from June 2011 - June 2013 excluding the Digital & Print Operations Account Manager secondment (April 2012 - March 2013).

A fast-paced secondment role providing quality operational support to Sensis clients, managing their full scope of digital and print advertising across the suite of Sensis advertising. KEY ACHIEVEMENTS: • Increased team productivity by over 135% in the first 6 months of the role through driving improvements to daily processes and identifying operational inefficiencies. • Drove effective and speedy engagement with Media Sales Advisors on critical escalations for Sensis customers. By improving the quality of their advertisements and going beyond what was required in order to retain customers, customer satisfaction improved and many potential advertising claims made against Sensis were prevented.

Freelancing graphic designer for independent clients and small businesses. Work included branding development, print and web, social media and online advertising design.