Yoonjae Kim

Account Manager, Advertising Sales Team • Led sales of Toss in-app advertising services for telecommunications, film/OTT, and consumer goods brands. • LG U+ AI Experience Campaign: Designed an AI-driven app engagement event that attracted 1.77 million participants (3rd highest in Toss history), reducing cost per app installation by 86% compared to other telecom competitors. • LG U+ Roaming Campaign: Introduced new targeting segments based on overseas payment patterns and middle-aged demographics, improving YoY efficiency by 97%, and increasing monthly budget by 470%. • Warner Bros. ‘Mickey 17’ Campaign: Customized ad placement to meet Warner Bros.' exclusivity needs, resulting in a YoY revenue increase of 240% and a 1,300% boost in exposure compared to initial projections. • Netflix Large-Scale Upsell: Transitioned from bid-based to fixed placement, securing the deal at 1.5 times the original pricing, and driving a 700% growth in advertising budgets compared to the previous year. • Managed sales pipeline and account performance using Salesforce CRM to track advertiser engagement and optimize campaign performance.

Account Executive, Financial Institution Sales Team • Led Visa card issuance through strategic sales to card issuers and banks. • Secured strategic partnership agreement with Woori Card and enabled bank issuance. → Re-established the Woori Bank Visa card issuance agreement, which had been suspended for 10 years, and initiated full issuance at 700 branches nationwide. → Negotiated with Woori Card to compensate for the cash incentives they missed due to unmet contract targets by launching their flagship card product under the Visa brand and facilitating issuance through banks, considering that bank channels account for 50% of total issuances. → Led internal approval based on simulation of potential losses if Visa products were discontinued, analysis of similar cases, and the risk of Mastercard exclusivity. → Secured a contract expected to result in a 35% increase in annual net revenue and a 4% growth in transaction volume. • Secured contracts for card products specialized in international payments (Woori Card / BC Card). → Designed a tripartite contract structure between Visa, card issuers, and Travel Wallet, and launched exclusive card products. → Presented a differentiated proposal including incentives based on international payment performance, as well as non-cash overseas marketing and consulting resources. → After launch, the proportion of international payments exceeded projections by 100%. → Secured an additional contract with BC Card based on the case, establishing a revenue structure of $22 million over five years. • Utilized Microsoft Dynamics CRM to manage B2B sales pipelines and track financial institution engagements, aligning closely with internal forecasting and strategy teams.

Sales Account Manager, Key Retailer Sales Team • Led sales of P&G products to Lotte Mart. • Drove revenue growth through improvements in product display strategy. → Repositioned Gillette products to align with customer eye level, and applied a store layout featuring cross-merchandising of Oral-B toothbrushes and floss. → Gillette sales increased by 29%, and Oral-B visibility rose by 3% as of June 2023. • Led the planning of a joint promotion with competitors. → Gillette order volume increased by 43% as of January 2023. • Restructured the incentive system based on product visibility. → Gillette and Oral-B brand visibility increased compared to the previous year. • Planned online/offline integrated promotions. → Planned joint events with food brands and led the execution of banner and SNS promotions. • Managed an annual budget of KRW 2 billion. → Handled product pricing, organized in-store promotions, and executed giveaways.

Sales Representative, Hair Salon Sales Team • Led sales of L'Oréal products to hair salons in Seoul and Gyeonggi Province. • Acquired new clients and secured partnership agreements. → Secured 40 new clients based on benefits such as overseas training, beauty equipment, and branding packages. → Signed annual contracts with 80% of these clients. • Exceeded performance targets during the COVID-19 pandemic. → Exceeded personal quarterly target by 120%, driving a 13% increase in core product sales, and contributing to a 49% overall revenue growth.

Hankuk University of Foreign Studies, Seoul • Bachelor's degree in Business Administration / English Interpretation and Translation

Sales Intern at Kiehl’s, Luxury Division, L'Oréal Korea, Seoul, Korea • Developed action plans to boost Kiehl’s boutiques’ sales. • Interviewed customers to figure out their purchase patterns and nonpurchasing reasons. • Examined counter employees’ service offers and customers’ shopping environment. • Suggested to change target customers from 30s to 20s, and to implement 20s-friendly visual merchandising and events.

Patent Intern at MK International Patent & Law Office • Managed and applied for intellectual property rights of English and Chinese-speaking clients. • Utilized KIPRIS and KIPONET, which are intellectual property search engine and registration system respectively. • Managed clients' intellectual property rights status and schedules. • Applied over 30 trademarks, patents, utility models and designs.