kim irwin

marketing operations manager

About

Driven B2B marketer with expertise in demand generation and marketing operations for SaaS start-ups, especially in building creative campaigns and processes that drive revenue and assist sales. Certified expert in Marketo Marketing Automation and Salesforce Certified Pardot Specialist. Previous experience includes many facets of marketing, primarily with B2B companies, with strong proficiency in: email marketing, content (blogs, white papers, infographics, webinars), digital marketing (SEO & SEM), social media, and event marketing. Working knowledge and experience with PR, brand, and product marketing. Graduated magna cum laude from Christopher Newport University with a B.S.B.A in Marketing.

Country

united states

City

arlington

Industry

information technology and services

Skill

marketing, social media marketing, teamwork, blogging, event planning, editing, critical thinking, creative writing, b2b marketing, salesforce.com, market research, business, time management, leadership, marketo, organization, writing, pardot, copywriting, seo, sem, wordpress, demand generation, marketing operations, marketing automation, marketing analytics, lead scoring, sales enablement, google analytics, google adwords, email marketing, microsoft excel, public relations, integrated marketing, account based marketing, microsoft powerpoint, microsoft word, customer relationship management, software as a service, project management, jira, data analytics, lead management, digital marketing

Experience

marketing operations manager

intelsat

2020-1 - Present · 6 yrs 9 mos

marketing manager, demand generation and marketing operations

fiscalnote

2017-7 - 2018-10 · 1 yr 4 mos

center for career planning intern

christopher newport university

2013-8 - 2014-5 · 10 mos

* Managed CCP office and scheduled appointments for students with our career counselors. * Assisted with Center for Career Planning events, most notably the bi-annual Career Fair, as well as career workshops throughout the year. * Created banners and other promotional materials for these events. * Managed the CCP's social channels. * Conducted data entry and surveyed CNU alumni.

social media intern

wolf trap foundation for the performing arts

2014-5 - 2014-8 · 4 mos

* Researched, drafted, edited, and posted social media content on multiple social media platforms, primarily Facebook and Twitter, averaging 4 posts per day. * o Utilized photo archive database and ensured artist photos were approved before posting. * o Stayed up to date on current trends and events for relevant content. * Improved social media followers significantly; in 3 months increased followers by: 16% for Facebook, 11% for Twitter, 52% for Instagram, and 32% for Pinterest. * Engaged and cultivated relationships with customers on all social platforms to strengthen customer satisfaction. * Developed and implemented Instagram Action Plan. * o Created the hashtag, #whyilovewolftrap, to generate buzz and excitement. * Spearheaded several successful Facebook and Twitter contests. * Volunteered to work events outside of normal work hours. * Analyzed social media analytics and organized insights in social media binder. * Collaborated with the Communications & Marketing department during weekly meetings.

senior manager, campaign marketing

everfi

2018-10 - Present · 8 yrs

account associate, promotions

allied integrated marketing

2015-1 - 2015-10 · 10 mos

marketing coordinator

fishbowl marketing analytics

2015-11 - 2016-11 · 1 yr 1 mo

* Collaborates with marketing team on marketing campaigns for enterprise clients; reports to VP of Marketing. * Utilizes Salesforce and Marketo to manage campaigns and track leads. * Creates compelling email and landing page copy for campaigns. * Orders all promotional materials; tracks marketing expenses. * Coordinates deliverables for large conferences and events. * Manages Fishbowl.com website content. * Tracks website statistics with Google Analytics. * Coordinates and distributes press releases to major news publications.

associate marketing manager

fiscalnote

2016-11 - 2017-10 · 1 yr

* Government Relations, reinvented. With its Government Relationship Management (GRM) Platform, FiscalNote enables government affairs professionals and executives to maximize their influence on legislation and regulatory policy through automation * optimization * and the delivery of analytical insights.