Kimberly Hayman

Led all digital marketing communications for COTERIE, one of the fashion industry’s leading B2B trade shows. Drove seasonal strategy across email and web while partnering closely with brand, social, and sales teams to connect with fashion retailers and elevate brand visibility. Key Highlights: Owned and executed digital marketing strategy across email, website, and event communications Presented bi-weekly marketing updates and seasonal strategy to the sales team, Head of Sales, and VP of Marketing Partnered with Brand and Social Media teams to ensure alignment on messaging, voice, and promotional campaigns Collaborated cross-functionally to drive exhibitor and retailer engagement through targeted messaging Oversaw copy direction and content flow for show websites and email programs Supported the development of strategic brand partnerships through cohesive communications and event storytelling Analyzed campaign performance to inform ongoing optimizations and audience targeting

-Creating & managing a roster of talent within the wellness Influencer & content creator industry. -Led influencer strategy and execution across paid and organic partnerships, aligning creators with Nutrafol’s brand mission -Sourced, vet, and managed relationships with creators across Instagram to drive awareness and conversions -Collaborate cross-functionally with brand, digital, and creative teams to develop campaign briefs and content strategy -Analyze performance metrics to optimize ROI and scale high-performing partnerships -Negotiate contracts and manage influencer budgets to ensure efficient spend and brand alignment

-Spearheaded retail partnerships from the LA office and supported the corporate team in New York City. -Liaise between retailers and fashion brands across the US providing effective point of connection and sales. -Lead mass retail email marketing campaigns and social media outreach with tremendous CTR growth each week. - Managed all influencer & brand partnerships for each show seasonly -Responsible for preforming all data analysis for retail buyer trade-show attendance in LA & NYC. -Implemented and supported VP of Sales with new retail strategies growing trade-show attendance by 20% quarterly growth. -Collaborated with Marketing and Sales teams to develop KPI reports allowing us to be data driven in our decisions. -Assisted with event production which included strategic planing of events and hosting those events in Los Angeles and New York.

Built and led the influencer and brand partnerships program from the ground up, blending mission-driven storytelling with performance-focused strategy. Developed paid and affiliate programs, cultivated a niche creator network, and partnered with aligned retailers to amplify brand visibility. Key Highlights: Launched and scaled influencer program with a focus on affiliate and paid partnerships Built a strategic network of 25+ Christian fashion bloggers per month to support A21, a nonprofit fighting human trafficking Crafted influencer strategy rooted in mission, brand alignment, and storytelling Managed outreach, gifting, paid negotiations, and creative briefs Secured brand and retail partnerships to expand visibility and cross-promotional opportunities Oversaw content development, UGC campaigns, and ongoing creator relationships

Led social media strategy and brand partnerships for a luxury aviation brand, elevating digital presence and forming key lifestyle collaborations. Blended storytelling with aspirational content to attract high-net-worth individuals, private charter clients, and aligned luxury brands. Key Highlights: Managed all social media channels, driving content strategy, calendar planning, and community growth Developed brand voice and visual identity across Instagram and LinkedIn Built partnerships with lifestyle and travel brands to enhance visibility and cross-promotions Collaborated with photographers and videographers to produce on-brand, high-end content Created influencer-style content and oversaw shoots featuring luxury lifestyle moments on the tarmac Worked closely with executive team to align marketing efforts with high-touch client experience