Kim Miller
EVP & Chief Marketing and Communications Officer @ ADT
About
A results-driven, global CMO with 25+ years of experience and a proven track record of elevating and differentiating brands across industries specifically technology, media, and retail. I am known as a transformational leader and energetic change agent who brings a highly collaborative approach to driving revenue growth and innovation, especially in partnership with product teams. Passionate about the fusion of data and insight, creativity, and diversity of thought to cultivate the brands that matter today. As a leader, my focus is on driving accountability for business outcomes while pursuing ideas that challenge the status quo and leverage new technologies, including AI. I am known for my ability to transition fluidly from a visionary executive who builds momentum to one that successfully executes on the strategy. My approach to team leadership is centered on inclusivity, transparency, and mentorship. As a CMO, I set the strategic direction for marketing, craft brand and product positioning, implement measurement frameworks to optimize marketing investments, as well as hold operational oversight for all marketing functions including lead generation, performance marketing, e-commerce, customer acquisition, brand strategy, communications, creative and content development, social media, product marketing and research, lifecycle marketing, and martech. My expertise has been honed primarily in subscription-based business models to effectively drive interest and conversion, optimize user engagement, and secure partnerships that result in significant new customer growth and strong retention rates. Recognized Expertise: -25+ years of cross-functional experience, business acumen, leadership and communication skills that drive results -Successful at hiring, coaching and guiding global go-to-market teams -Skilled in strategy development & data-informed decision making -Responsible P&L owner focused on sustainable growth -Deep experience in e-commerce, digital marketing, content, and branding -Co-creator of user-centric product strategies and roadmap -Customer acquisition and retention -Streamlining operations and upgrading martech stack -International and regional market expansion -Subscription & pricing models -Building a culture of accountability, collaboration, and achievement
United States
New York
Computer Software
Customer Journey Mapping, Marketing Attribution, Campaigns, Marketing Budget Management, Customer Data, Performance Metrics, Web Content, Diversity, Cost Savings, Problem Solving, Marketing Leadership, Market Analysis, Multi-channel Retail, Presentations, Content Creation, Nonprofit Organizations, Consumer Research, Offline Marketing, Affiliate Marketing, Personalization
Experience

Chief Growth & Marketing Officer
New York, New York, United States
Lead all growth, marketing, branding, and communications functions for B2B2C wellness and AI robotics company that launched in July 2024. Develop and execute the go-to-market full-funnel strategy, focusing on digital, social media, affiliate and local channels to increase awareness, conversion, and repeat engagement. Design and deploy a content-driven approach, utilizing thought leadership, events, press, and user generated content to craft compelling brand narratives, drive user acquisition and fuel the sales pipeline.

Global Chief Marketing Officer
New York City Metropolitan Area
As CMO, I delivered profitable revenue through management of branding, go-to-market, performance marketing, ecommerce, retail sales, CRM, content creation, social media and influencers, search, creative studio, communications, artist relations, events, and data analytics. Reported into CEO and led a global team of 95.

Global Chief Marketing Officer
New York City Metropolitan Area
As Group CMO, I held global responsibility for branding, customer acquisition and retention marketing, communications, as well as company-wide data, research and insights. Reported into the CEO and managed a global team of 165 inspiring individuals.

Chief Marketing Officer
Flatiron School (a WeWork Company)
New York, NY
As CMO, my focus was to optimize acquisition funnels and user journeys from discovery to enrollment. Held full P&L accountability, including sales and marketing revenue as well as oversight of branding and creative, performance and local marketing, print and OOH, communications, admissions/sales, content, social media, and events. Reported into CEO and led a global team of 100+.

Chief Marketing Officer
Yonkers, NY
As CMO, I was responsible for enterprise-wide brand and omni-channel marketing, customer care, consumer research and insights, digital and predictive analytics, customer acquisition and retention, digital user experiences, and fundraising. Direct P&L management accountability. Regular interface with Board of Directors and managed team of 70+.

VP Digital Marketing & E-commerce
New York, NY
As VP Digital Marketing and E-Commerce, I was responsible for global digital marketing strategy, e-commerce campaign planning and execution, online P&L management, customer acquisition, retention, segmentation and personalization initiatives for J.Crew, Madewell, and J.Crew Factory brands.
Kim Miller's Contact Information
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