Kira Kessler

Rock N Rags is a fashion destination in the North Shore of Chicago that features a diverse assortment of on trend edgy clothing at amazing prices. As head buyer, I hand select a seasonal assortment of clothing and accessories that is constantly being replenished with new styles to keep things exciting. The store gives off a cool vibe with band tees, records, and patches on the wall and racks filled with the hottest new styles in women's clothing. Responsibilities include: - Planning and executing assortment architecture - Managing and training a team of employees - Analysis of historical data - Marketing strategy: social media management, promotions, event planning - Visual Merchandising - Coordinating photoshoots - Leveraging influencers Our mission is to build the confidence of every women shopping with us. Stylists ensure that each woman can find a look that makes them feel empowered and ready to take on the world. I've implemented a mixed marketing strategy focused on direct selling, organic social media marketing and strong word of mouth advertising. Our social presence is growing rapidly attracting thousands of engaged followers who quickly turn into return customers when they visit the store.

Heading up creative innovation across networks, specializing in front-end creative design, programmatic display, pop-up design and implementation, and creative optimization. Account lead for a variety of businesses across the education, apparel, and pet verticals.

Specializing in full funnel optimization across networks for clients in a variety of verticals. We lead with innovation, testing, and constant communication to drive conversions and scale.

Own site execution for Seasonal Division consisting of Men's Outerwear, Men's Swim, Big & Tall Outerwear as well as Classic Sportswear.

- Analyze historical data to understand purchasing decisions and consumer behavior to guide future buying decisions and optimize assortment by channel - Recap business by classifications and channel using benchmarks to understand liability and identify opportunity - Build vendor relationships by attending market appointments, communicating back and forth with vendors, and aligning on assortment strategy to drive sales.

Taught students in classes such as Microeconomics, Microsoft Excel and Access, Accounting, and English. I really enjoyed helping students to succeed in their classes and feel more confident going into their exams.

Marketing and event planning for 13 different venues throughout the Chicagoland area. Simultaneously managed social media strategy and execution for all venues, including Hubbard Inn, Joy District, Barn and Company, LA Social, HVAC, Pearl Tavern, and more.

Approached businesses throughout Bloomington to schedule appointments with company decision makes in order to persuade them to buy advertising, singlehandedly resulting in over $17,000 in sales.

I worked a part-time summer internship for Showroom Bliss. This showroom represents 22 different jewelry and accessory brands. I was responsible for merchandising products, preparing for shows such as Stylemax, and working with customers to write orders.

As a stylist, I worked with customers to discover their own personal style, and help sell them clothes which fit their needs. This taught me customer service and communication skills which have bettered my understanding of the importance of customer satisfaction.

Major in Marketing through the Kelley School of Business Minor in Apparel Merchandising