Kevin Callanan

• Growing Angular adoption through educational collaborations, developer events and social media management, improving Angular market share and growing talent pool for enterprise partners and Google • Leading educational initiatives both internally and externally that added more than 165,000 developers into the Angular ecosystem through an Angular course on Sololearn, achieving over 20x of annual target • Driving marketing activities for major Angular version releases including events that drove 120,000+ views and millions of impressions within 48 hours of release • Organizing and running enterprise summits, major and minor version releases, as well as dozens of virtual and in-person meetups that have helped increase the visibility of Angular in the open source community

• Improved content generation, and grew the Trailblazer community by conceiving and executing on Social Monitoring, Listening, and Reporting programs as the Social Agency of Record (AOR) Lead for Salesforce’s social marketing teams • Increased 7-figure Salesforce AOR Revenue by 36% over 18 months above and beyond KTLO goals • Provided strategic support for Intel’s Social Media Teams • Led Community Management for Dreamforce 2019, 2020, and 2021, and supporting more than 50 virtual events • Supervised internal community managers as well as managing external Social Monitoring and Routing agency

- Driving social growth for Salesforce master brand, Service Cloud, and Marketing Cloud - Creating always-on evergreen social content - Managed the social content production workflow, encompassing ideation, copy, asset selection and creation, and incorporating client feedback - Wrote copy for Twitter, Facebook, Instagram, and LinkedIn

• Drove adoption for flagship product by defining strategy for iOS/Android platforms and owning social, digital, and influencer marketing in a competitive US Crypto/Fintech market with strict compliance requirements • Grew and managed Social Media of a cryptocurrency marketplace to 35,000+ subscribers • Developed strategies and tactics to boost the company’s reputation and drive quality traffic, resulting in an increase of up to 1,000% in new users • Translated product strategy into detailed requirements and prototypes • Defined scope and prioritized activities based on business and customer impact • Planned and delivered bi-weekly iOS/Android updates to maintain feature parity across mobile and web platforms with engineering teams

• Designed and implemented social media and email marketing strategy for Comexposium marketing events in alignment with business goals • Executed direct email marketing campaigns, identified target audiences, analyzed and optimized email marketing strategy • Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)

• Executed social media strategy for more than half a dozen cross-platform titles in the Free-to-Play group’s portfolio • Identified and onboarded external vendors and agencies to develop the infrastructure needed for successful community growth and engagement • Coordinated with Marketing, PR, Development and Product teams to ensure brand consistency and to stay updated on new products and features across multiple external developers • Measured and reported on the performance of social media marketing campaigns, gained insights and assessed against business goals

• Created and grew Armored Warfare Community from pre-announce through release, building a community of 155k+ subscribers and 3m+ annual reach across all social media channels • Created and managed global editorial calendar, collaborating with overseas teams in EMEA and APAC to globally sync publication and release schedules • Planned and executed 3 charity live streams for veterans in collaboration with Stack-Up.org, raising over $14,000 for US, NATO, Australian and New Zealander Veterans in 2016 • Set and implemented social media and communication strategy and tactics in alignment with overall marketing strategy • Ideated, created and grew influencer program that led to transitioning of all marketing efforts to influencers • Managed a Game Master as well as a team of over 20 volunteer Moderators globally

Assisted the Senior Community Manager with World of Speed, Armored Warfare & Skyforge pre-launch Community Management.

- Launched Kingdom Conquest II, and built a vibrant Social Media and Forum Community at low-cost through Community Initiatives. Also launched Godsrule: War of Mortals, Demon Tribe, and GO DANCE, and worked on these and other unannounced titles - Created and managed global editorial calendar, collaborating with overseas teams in Europe and Russia to globally sync publication and release schedules - Interfacing between SEGA’s overseas Development Teams and its Customers and Community and planning/executing Community roadmap for various digital titles to ensure long-term success - Meeting with 3rd party vendors and coordinating Marketing, Co-Promotional Community and Advertising initiatives - Coordinating with Marketing, PR, Product and Business Development teams to ensure optimal service and effective marketing and pr initiatives - Creating audio/video/text content such as podcasts, video tutorials and blog posts to educate, entertain and engage Digital community

· Moderating English-language Community Forums · Running Q&A Sessions on Social Media Platforms (Facebook and Google+) to enhance communication between players and developers · Managing and interacting with players through Social Media Platforms (Twitter, Facebook, Google+) · Interfacing between Developers and Player Community · Collecting and Publishing Patch Notes for live publishes. · Running extended in-game events and activities. · Publishing announcements to a Content Management System for global release. · Creating Content for Community Initiatives · Compiling reports for executive review

· Translating and formulating announcements from English to German for global publishing · Moderating English- and German-language Community Forums · Interfacing between Developers and Player Community · Collecting and Publishing Patch Notes for live publishes. · Running extended in-game events and activities. · Publishing announcements to a Content Management System for global release.

Graduated May 22, 2010