Kerry Curtis

Part of the Executive Team, representing the power of Brand in the boardroom.

Promoted to a broader role incorporating Product Development alongside Marketing, PR, Comms, Creative production and Brand.

Total Fitness is the leading mid-market health club brand in the North of England and Wales. Total Fitness provides a full-service fitness offering both in club and online; guided by knowledgeable and supportive fitness teams, the brand works hard to meet the evolving needs of its members. Part of the Senior Leadership Team reporting directly into the CEO. Delivered a successful business turnaround demonstrable by a 10% growth in membership base over an 18-month period leading to a doubling of EBITDA performance. Navigated the enforced closure of the sector during the pandemic and a successful comms strategy, elevating the voice of Total Fitness. The brand returned to pre-pandemic levels in June 2022.

Radisson Hotel Group™, is one of the world's largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels, in destinations around the world. The Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel. Guests can benefit from Radisson Rewards™, a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards spans our global footprint and offers exceptional benefits to our guests, meeting planners, travel agents and business partners. Radisson Meetings™ offers a variety of fully-equipped spaces featuring fast free Wi-Fi, A/V technology and on-site contacts designed to make every event unique. Responsible for the UK and Ireland market from an inbound and outbound perspective. - Winner of Best Partnership Marketing Campaign 2017 at the Hotel Marketing Awards for "Park Inn Trolls on the Loose", working in partnership with Fox/Dreamworks 2016 movie release of Trolls -Business case, planning and execution of new family proposition across the estate to become real competitors in the family market - Responsible for F&D Marketing across the group, with designs and concepts created by my lead being rolled out as a global brand concept - Increased F&D profit through utilising menu science and strategy by 22% - Excellent Project Management skills managing several campaigns at the same time across various markets - Sought and developed affinity marketing campaigns to change perceptions of the brands - Established partnerships with attractions and tourist boards such as Tourism Ireland resulting in an International marketing campaign across three markets - Work closely with Operations department to ensure new propositions are implemented on property - Regionalization of brand initiatives for the UK and Ireland

Devising and implementing marketing campaigns for Full Service Scheduled Airlines across MAG airports. Prominent airlines include Etihad, Emirates, American Airlines, United Airlines, Turkish Airlines, Virgin Atlantic and Qatar Airways. - Strategic and tactical B2C and B2B multi-channel marketing campaigns to increase load factors and market share - Working closely with CRM, Digital, Design and Brand teams to ensure campaign objectives are met through buy in at all levels, delivering effective multi channel campaigns - Working with external agencies from brief to delivery to ensure campaign objectives are achieved with a key focus on ROI - Account management for over 20 airlines, establishing and maintaining excellent relationships with key stakeholders - Created and launched highly engaging content campaigns - Managing multiple campaigns simultaneously, prioritising workload by utilising effective time management skills - Event management for high profile airline inaugurals - Budget management, working to obtain joint funding for marketing campaigns

Blue Chip Holidays are a fast growing UK travel brand specialising in luxury self-catering accommodation in the South West of England. Focusing on acquisition marketing, devising and implementing strategies to attract property owners and consumers to the portfolio in key geographical areas. - Campaigns responsible for YOY lead and conversion growth - Maintained strong relationships with the 9 Business Development Managers who each had bespoke marketing campaigns for their geographical areas - Part of the high performing team during rapid growth - Email marketing from segmentation, to build and launch - Event management for trade shows - Launched new geographical areas utilising multi channel activity - Strategic media planning - Raised brand awareness - Implemented strategic partnerships including Exeter Chiefs RFC - Improved internal processes - Executed direct mail campaigns - Produced on brand collateral - Effective display advertising - Market analysis

Worked in an expanding Marketing Department responsible for Property Marketing across online and offline channels, role also included Owner Account Relationship Management.