Kendall Bettle

• Led Well+Good’s go-to-market strategy, growing partnership sales to $3M+ with brands like Ford, Dove, Nike, and more • Drove annual content planning cycle, guiding execs through data-driven brand and planning sessions, resulting in 50+ new digital, social, and experiential tentpoles each year • Built brand partnerships and sell-in opportunities with experiential brands like Surf Lodge and Marram • Presented editorial strategy, content programs, and marketing insights to senior leadership, securing stakeholder buy-in while coaching sales teams on pitch delivery • Served as the primary liaison between editorial, sales, marketing, and product teams, boosting collaboration and creativity

• Scaled House of Good into a household experiential name, driving 3x volume of events YoY • Led Well+Good’s brand refresh and GTM strategy, helping generate 21% gross sales lift YoY from partners like Nike, Sephora, and Rare Beauty • Developed cross-team SOPs, streamlining workflows, resolving deadline issues, and improving comms company-wide • Created 50+ scalable, integrated media plans weaving together content, social, and experiential for advertising partners

• Led content development for 20+ cross-category RFPs per month (budget: $50K–$2M), including Pfizer, Hoka, and Samsung • Owned end-to-end content strategy (digital, social, video) for major advertising partners in health and fitness industry • Served as content expert on sold client campaigns, presenting concepts and guiding clients through the development process • Collaborated cross-functionally with sales, marketing, design, social, and editorial teams to execute integrated campaigns

• Pitched and wrote branded articles, newsletters, and social copy aligned to advertiser KPIs • Developed and presented client-facing decks outlining campaign strategy, process, and deliverables • Maintained the branded style guide and copyedited social, site, and newsletter assets for consistency and quality

• Pitched and wrote monthly stories on topics including teen and adult emotional, sexual and physical health • Took over pitching all health features and packages to EIC and executive editor upon departure of health director in April 2019 • Appeared in 15+ videos for marketing campaign; worked with social media manager to create Instagram stories starring fitness influencers • Maintained connections with physicians at top hospitals, relevant PR contacts and influencers in the health space • Worked with marketing director to write content that aligned with sales team's goals

• Served as editor for the Shop Talk, Health Bites, and Pets sections • Wrote 4-5 pieces of print content per month; assigned and edited freelance stories • Contributed regularly to rachaelraymag.com • Created and oversaw contracts for all stories and recipes • Assisted editor in chief (organized calendar, booked travel, tracked expenses) and other editors as needed

• Created content (stories, slideshows, and quizzes) that aligned with BHG.com’s brand. • Selected content and wrote two weekly recipe newsletters that reached more than 1 million subscribers each • Built stories, slideshows, video pages, blog posts, and quizzes within Adobe CQ and Wordpress.

• Wrote 10-20 Facebook posts for food content. Ran Google+ account, and increased followers by 12 percent. • Fact-checked six bi-monthly publications, plus three special publications. • Contacted PR reps from 30+ companies to gather info on products for Holiday Gift Guide. • Conducted photo research within the Creative Library, a creative asset database. • Created stories and slideshows. • Formatted and uploaded recipes using Recipe CMS.

• Built stories and slideshows in custom CMS • Wrote and uploaded over 1000 pins to the Inspiration Gallery • Pitched and wrote celebrity news content

• Wrote three stories per week for POZ.com newsfeed on topics like protests, new pharmaceutical drugs, and laws that affect the HIV/AIDS community. • Reported on and produced video for a protest at the United Nations High-Level Meeting on Ending AIDS. • Edited HTML code in Content Management System to assure old content fit with new look of brand.

Mathematics Minor