Kelley Lynch

 Full responsibility for the development and execution of the business strategy for Middle East, Africa, & India (MEAI) region to ensure the continued growth and expansion in existing and new territories  Lead the merchandising, planning, retail, projects and sales functions for the region  Responsibility for the merchandising and sales strategy for MEAI, including channel and product segmentation, development of future assortments and forecasts

 Lead and executed the merchandising strategy (Distribution channel) for Middle East, Africa and Asia region  Full Responsibility for maintaining and developing key distributor/ license partner relationships, driving improved brand alignment & increased partner investment  Accountable for all seasonal assortment planning and product segmentation, working with global merchandising teams in San Francisco to ensure regional requirements were incorporated  Responsible for seasonal bi-annual sales meetings for distribution channel and pre order/in season management, developing and executing GTM calendar for the region ensuring on time product sales launches and marketing alignment

 Responsible for SEA P&L, including annual budget forecasting and ensuring OTB plan met the needs of new and existing business  Leading a team of merchandisers, retail, visual, marketing and operations managers to ensure the growth of the brand in SEA  Directed and influenced global buy teams to develop Asia specific and regionally relevant ranges  Headed the roll out of a competence development program for supply chain and planning in Southeast Asia  Maintained full responsibility for inventory/Product lifecycle management through optimization and distribution, including aged product management and new product releases