KT Cykler

Led global marketing strategy for an oncology and immunology company supporting pharmaceutical and translational research customers. Owned brand positioning, scientific communications, and multichannel demand generation initiatives. Key Impact - Delivered 20% YoY growth in brand awareness through integrated global marketing strategy. - Built and scaled a cross-functional marketing team spanning content, digital, and design functions. - Strengthened market positioning across oncology and emerging translational research segments. Leadership & Strategy - Developed and executed global marketing strategy aligned with commercial growth and expansion goals. - Directed branded and unbranded campaigns spanning digital, email, conferences, and scientific engagement channels. - Translated complex clinical and scientific data into compelling value-driven narratives improving adoption and clinical confidence. Go-to-Market & Execution - Partnered with commercial, clinical, and regulatory leaders to deliver compliant, evidence-based messaging. - Led multichannel awareness and conversion programs targeting pharma and HCP audiences. - Advanced KOL engagement, scientific publication, and conference strategies. Operational Excellence - Implemented scalable content workflows improving marketing velocity and cross-team alignment. - Mentored emerging leaders and fostered a performance-driven marketing culture.

Led digital marketing strategy across vascular and pharmaceutical portfolios supporting North America and APAC markets. Key Contributions - Directed omnichannel HCP education and thought leadership campaigns across web, email, and social platforms. - Accelerated marketing deployment by improving collaboration with Medical, Legal, and Regulatory (MLR) teams. - Supported product launches and lifecycle marketing initiatives through integrated GTM planning. Execution Highlights - Developed webinars, scientific content, white papers, and clinical education programs with SMEs and KOLs. - Optimized digital performance using analytics-driven campaign refinement. - Contributed to early pipeline awareness and commercialization planning.

-Increased audience engagement 53% through targeted messaging and audience segmentation strategies. - Built brand visibility campaigns supporting advisor trust and client acquisition.

-Designed integrated communications campaigns increasing graduate program applications by 50%.

-Developed deep clinical and scientific foundation within regulated healthcare environments. - Strengthened cross-functional collaboration and operational rigor.

-Developed deep clinical and scientific foundation within regulated healthcare environments. - Strengthened cross-functional collaboration and operational rigor.

Program Management: Facilitated individual and group tutoring sessions for undergraduate students and student athletes in biological science and chemistry courses; succeeding in improving students understanding and working knowledge of course concepts and improved student test scores. Leadership: Nominated and awarded Washington State University’s President’s Award for excellence in leadership and service for my commitment to student learning and achievement.

Customer Service: Executed excellent customer service by going above and beyond my position duties ensuring every customer was welcomed when they first walked through our doors, answering any and all questions, and even if the customer didn't buy a product, making sure the customer walked out with a smile on their face from a positive Nordstrom experience. Through a commitment to upholding Nordstrom values and a commitment to my team, I was recognized for turning customer service into increased sales of 5% for the 2005 holiday season in the Men's Sportswear and Furnishings department.

Coursework: inorganic chemistry, research writing, creative writing, political science, trigonometry, speech and communications Selected as Vice President of Public Relations, Phi Theta Kappa Honor Society. Created bulletins and social networking events and advertisements. Participate in the 2002 Phi Theta Kappa International Convention in Anaheim, California.

• Nominated, selected, and awarded the Washington State University President’s Award for demonstrating excellence in leadership and service. • Nominated and participated in the National Scholar Laureate Program, Delegation on Medicine, in Australia. Attended lectures by renowned scientists and physicians, toured health care facilities, and learned about the Australian health care system. • Vice President of Public Relations, Collegiate Horseman’s Association. Responsible for marketing meetings and events. • Community Relations Chair, Chi Alpha Christian Ministry. Team player and accountable for event planning and delivery, including mission trip facilitation in Argentina and International Student Week activities. • Co-ed Intramurals: soccer, basketball, dodge ball, flag football.